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Providing unique, accessible lessons on engineering, this title in the bestselling 101 Things I Learned® series is a perfect resource for students, recent graduates, general readers, and even seasoned professionals. An experienced civil engineer presents the physics and fundamentals underlying the many fields of engineering. Far from a dry, nuts-and-bolts exposition, 101 Things I Learned® in Engineering School uses real-world examples to show how the engineer's way of thinking can illuminate questions from the simple to the profound: Why shouldn't soldiers march across a bridge? Why do buildings want to float and cars want to fly? What is the difference between thinking systemically and thinking systematically? This informative resource will appeal to students, general readers, and even experienced engineers, who will discover within many provocative insights into familiar principles.
In this unique primer, an experienced civil engineer and instructor presents the physics and fundamentals that underlie the many fields of engineering. Far from a dry, nuts-and-bolts exposition, however, 101 THINGS I LEARNED IN ENGINEERING SCHOOL probes real-world examples to show how the engineer's way of thinking can-and sometimes cannot-inform our understanding of how things work. Questions from the simple to the profound are illuminated throughout: Why shouldn't soldiers march across a bridge' Why do buildings want to float and cars want to fly' What is the difference between thinking systemically and thinking systematically' How can engineering solutions sympathize with the natural environment' Presented in the familiar, illustrated format of the popular 101 THINGS I LEARNED series, 101 THINGS I LEARNED IN ENGINEERING SCHOOL offers an informative resource for students, general readers, and even experienced engineers, who will discover within many provocative new insights into familiar principles.
Providing unique, accessible lessons on advertising, this title in the bestselling 101 Things I Learned® series is a perfect resource for students, recent graduates, general readers, and even seasoned professionals. The advertising industry is fast paced and confusing, and so is advertising school. This installment in the 101 Things I Learned® series is for the student lost in a sea of jargon, data, and creative dead-ends. One hundred and one illustrated lessons offer thoughtful, entertaining insights into consumer psychology, media, audience targeting, creativity, and design, illuminating a range of provocative questions: Why is half of advertising bound to fail? Why should a mug in an ad be displayed with its handle to the right? How did the ban on cigarette advertising create more smokers? Why do people fall for propaganda? When doesn’t sex sell? Written by an experienced advertising executive and instructor, 101 Things I Learned® in Advertising School is sure to appeal to students, to seasoned professionals seeking new ways to craft an ad campaign, and to small-business owners looking to increase awareness of their brand.
Providing unique, accessible lessons on urban design, this title in the bestselling 101 Things I Learned® series is a perfect resource for students, recent graduates, general readers, and even seasoned professionals. Students of urban design often find themselves lost between books that are either highly academic or overly formulaic, leaving them with few tangible tools to use in their design projects. 101 Things I Learned® in Urban Design School fills this void with provocative, practical lessons on urban space, street types, pedestrian experience, managing the design process, the psychological, social, cultural, and economic ramifications of physical design decisions, and more. Written by two experienced practitioners and instructors, this informative book will appeal not only to students, but to seasoned professionals, planners, city administrators, and ordinary citizens who wish to better understand their built world.
Written by an expert electronics engineer who enjoys teaching the practical side of engineering, this book covers all the subjects that a beginning EE needs to know: intuitive circuit and signal analysis, physical equivalents of electrical components, proper use of an oscilloscope, troubleshooting both digital and analog circuits, and much more! Even engineers with years in the industry can benefit from the compendium of practical information provided within. CONTENTS: Chapter 0: What is Electricity Really? Chapter 1: Three Things They Should Have Taught in Engineering 101 Chapter 2: Basic Theory Chapter 3: Pieces Parts Chapter 4: The Real World Chapter 5: Tools Chapter 6: Troubleshooting Chapter 7: Touchy-Feely Stuff Appendix *Covers the engineering basics that have been either left out of a typical engineer's education or forgotten over time *No other book offers a wealth of "insider information" in one volume, specifically geared to help new engineers and provide a refresher for those with more experience *updated content throughout, including 2-color diagrams and a new 'Chapter 0 - What is Electricity Really?' *The accompanying CD-ROM contains a reference library of electronics information, with demo simulation software and engineering calculators
Page by page, this book takes us on a journey through the built world that ranges from Greece to Guatemala and from New York to San Francisco. Tedlock practices what he calls photowriting, a creative process that brings photographer and writer together in the same person. It may be true enough that a photograph can show more than words can say, but it is equally true that words can say more than a photograph can show. A third space opens up in the middle, where the viewer reader can look back and forth between image and text at will. Tedlock looks at the built world with the eye of an archaeologist and ethnographer His long experience as a fieldworker has made him acutely aware of the ways in which buildings are continuously altered by human actions and natural forces Anthropology assigns ruins to archaeology and structures currently in use to ethnology, but Tedlock reminds the viewer that an occupied building bears marks of the same processes that produce archaeological remains. As he puts it, “Whenever I look around at the worlds humans build for themselves, I see archaeology in the making.”
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