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We encounter physics before we've even left the house in the morning; an alarm clock tracks time, a mirror reflects light waves and our mobile phones rely on satellites held in their orbit by gravity. Where would we be without the Bernoulli equation to explain how planes fly, electromagnetic waves enabling us to communicate around the world or the discovery of X-rays? In 50 Physics Ideas You Really Need to Know Joanne Baker will uncover the physics all around us, from basic concepts like gravity, light and energy through to the complexities of quantum theory, chaos and dark energy. Featuring short biographies of iconic physicists, explanatory diagrams and timelines showing discoveries within their historical context, this book is the perfect guide to the fundamental concepts of physics, making even the most challenging theories easy to understand. Contents include: Newton's law of gravitation, Brownian motion, Chaos theory, Fleming's right hand rule, Planck's law, Heisenberg's uncertainty principle, Schrodinger's cat, Superconductivity, Rutherford's atom, Nuclear fission and fusion, The God particle, String theory, Special and general relativity, The big bang and the Anthropic principle.
A guide to everything you need and want to know about quantum physics, how our universe works and our existence in it. Quantum physics is the most cutting-edge, important and fascinating area of modern science. We have all heard of Einstein's theory of relativity and Schrodinger's Cat - but do we really understand the mind-bending theories of our universe? In 50 concise chapters, Joanne Baker covers the foundation concepts of quantum physics and moves on to present clear explanations of complex theories and their advanced applications - from string theory to black holes, and quarks to quantum computing. With informative two-colour illustrations alongside key ideas in straightforward, bite-sized chunks, this book will teach you everything you need to know about quantum physics - and challenge the way you understand the world. The ideas explored include: Theory of relativity; Schrödinger's cat; Nuclear forces: fission and fusion; Antimatter; Superconductivity.
For millennia humanity has gazed in wonder at the night sky, tracked the motions of the planets and attempted to explain our place in the Universe. But only in our own time has the true scale, the astonishing variety and the remarkable strangeness of the cosmos come clearly into focus. The pace and sophistication of recent scientific discovery has been breathtaking, but breakthroughs are often difficult to understand and their impact is hard to fully appreciate. In 50 Ideas You Really Need to Know: Universe, Joanne Baker clearly and concisely explains all of the essential concepts, major discoveries and the very latest thinking in astrophysics, including: the basic principles of astronomy - from heliocentrism to Newton's theory of optics; the constituent parts of the Universe, its creation and evolution; the key concepts of cosmology including the theory of relativity, supermassive black holes and 'multiverses'; the very latest developments in our understanding of quasars, exoplanets and astrobiology. From dwarf planets to dark energy; and from the Big Bang to the death of stars, this book is the perfect introduction to the cutting-edge science that is shaping our understanding of our place in the Universe and that could lead to the next great discovery - the detection of life beyond Earth.
50 Science Ideas You Really Need to Know is your guide to the biggest questions and deepest concepts from across the whole of science. What was the Big Bang? How did life on Earth arise? What does quantum mechanics tell us about the universe? Is true artificial intelligence possible? And does life exist on other planets? Moving from the basics of atoms and molecules, Newton's laws of physics and the building blocks of life to the cutting edge of nanotechnology, Einstein's theories of relativity and cloning, this book makes the many worlds of science accessible and illuminating. Featuring fifty concise, insightful and illustrated essays covering physics and astronomy, Earth and life sciences, chemistry and materials, psychology and computing, and exploring the ways they connect with each other and impact on our lives, 50 Science Ideas You Really Need to Know is the ideal introduction to the questions which fascinate us all.
We are in the throes of a revolution, yet most of us are so disorientated by the rapid pace of technological and cultural change that we find it difficult to understand what's going on. 50 Digital Ideas you Really Need to Know provides a clear path through the confusion and misinformation surrounding those technologies that, for better or for worse, are transforming the world we live in and even the sort of people we are. Leading technology writer Tom Chatfield is a sure-footed guide to the seminal digital phenomena of our time, from the basic browsers that we use to surf the web and update our status on social networking sites, through to the implications for privacy of our permanently distracted world, to the culture jamming that is increasingly being used by protest movements, this is essential reading for anyone who wants to understand the profound social and behavioural changes wrought by the emerging digital age.
An introduction to philosophy focuses on fifty philosophical ideas, from animal rights and the mind-body problem to the freewill defense, the categorical imperative, and the problem of evil.
The fourth title in the Quercus Ideas You Really Need to Know series demystifies the management concepts that any budding entrepreneur will want to grasp. The 50 bite-sized topics expound the wisdom of the well-known business gurus (from Peters and Porter to Welch and Gates), explain helpful theories and tools (Ansoff's Product/Market grid, the 4Ps, Boston Matrix), expand on management ideas (branding, outsourcing, supply and demand) and cover the latest commercial concepts from the online world. Clear and concise explanations of the following concepts are included: Adhocracy Art of War Balanced Scorecard The Boston Matrix Branding Business Process Re-engineering Career Anchor Competitive Advantage Continuous Process Improvement Core Competencies Customer Relationship Decentralization Decision Theory Management (CRM) Economic Value Added (EVA) Excellence Experience Curve Five Structures The Four Ps Gap Analysis Intellectual Capital Just-in-Time Delivery Knowledge Management Lateral Thinking Leadership Theory Management by Objectives Management Science Mergers and Acquisitions The Mission Statement Neuro-linguistic Programming (NLP) Organic Growth Outsourcing Performance Management Plan Do Check Act (PDCA) Plan Organize Command Product/Market Matrix The Psychological Contract Coordinate Control Relative Cost Position Risk Analysis S Curve Six Sigma Seven S Model Stakeholder Analysis Strategic Intent Supply and Demand Team Building and Theories X, Y and Z Vertical Integration Complementary Roles Value-based Management Yield Management Zero-base Planning

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