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The #1 New York Times bestselling biography of how Steve Jobs became the most visionary CEO in history. Becoming Steve Jobs breaks down the conventional, one-dimensional view of Steve Jobs that he was half-genius, half-jerk from youth, an irascible and selfish leader who slighted friends and family alike. Becoming Steve Jobs answers the central question about the life and career of the Apple cofounder and CEO: How did a young man so reckless and arrogant that he was exiled from the company he founded become the most effective visionary business leader of our time, ultimately transforming the daily life of billions of people? Drawing on incredible and sometimes exclusive access, Schlender and Tetzeli tell a different story of a real human being who wrestled with his failings and learned to maximize his strengths over time. Their rich, compelling narrative is filled with stories never told before from the people who knew Jobs best, including his family, former inner circle executives, and top people at Apple, Pixar and Disney, most notably Tim Cook, Jony Ive, Eddy Cue, Ed Catmull, John Lasseter, Robert Iger and many others. In addition, Schlender knew Jobs personally for 25 years and draws upon his many interviews with him, on and off the record, in writing the book. He and Tetzeli humanize the man and explain, rather than simply describe, his behavior. Along the way, the book provides rich context about the technology revolution we've all lived through, and the ways in which Jobs changed our world. A rich and revealing account, Becoming Steve Jobs shows us how one of the most colorful and compelling figures of our times was able to combine his unchanging, relentless passion with an evolution in management style to create one of the most valuable and beloved companies on the planet.
Becoming Steve Jobs by Brent Schlender and Rick Tetzeli | Summary & Analysis Preview: So much has been written about the late Steve Jobs that Brent Schlender and his co-author, Rick Tetzeli, wisely begin their biography with a prologue that explains why they wrote yet another biography of the Apple co-founder. Schlender, a former reporter for the Wall Street Journal and Fortune, became close to Jobs over twenty-five years of interviews, and was one of the few journalists Jobs trusted. They were the same age, shared a similar middle-class background, and even suffered severe health crises at the same time. When Jobs died, Schlender realized that his portrayal in the media remained inaccurate. Jobs was perceived as a genius whose abilities had been undermined by his egocentric, volatile, and demanding personality. The real Jobs was “more complex, more human, more sentimental, and even more intelligent” (Prologue, EPUB), especially after undergoing a metamorphosis during his exile from Apple from 1985 to 1997, when the whiz kid… PLEASE NOTE: This is a summary and analysis of the book and NOT the original book. Inside this Instaread Summary & Analysis of Becoming Steve Jobs • Summary of the book • Introduction to the Important People in the book • Analysis of the Themes and Author’s Style
This book suggests that the solution to the current leadership crisis lies in leaders' self-cultivation process, emanating from their deepest values and culminating in their contribution to the common good. Traditional approaches to leadership rarely provide any permeating or systematic framework to garner a sense of higher purpose or nurture deeper moral and spiritual dimensions of leaders. Learning to be an effective leader requires a level of personal transformation on the continuum of self, spirit, and service. Synthesizing the best of contemporary approaches to leadership in a holistic manner, this book presents a unique model of leadership that is built on the sound principles of Self-Motivation, Personal Mastery, Creativity and Flow, Emotional Intelligence, Optimal Performance, Appreciative Inquiry, Authentic Leadership, Transformational Leadership, Positive Psychology, Moral Philosophy, and Wisdom Traditions of the world. This broad interdisciplinary approach is well-suited to effectively address the multifaceted issues faced by contemporary organizations and leaders. It will be of great interest to graduate business and organizational leadership students and faculty as well as corporate leaders.
This book shows how the Bhagavad Gītā (part of the great Indian epic — the Mahābhārata) can be approached as a powerful tool for change management and as a catalyst for organizational transformation. It presents time-tested leadership strategies drawn from the Bhagavad Gītā that are relevant for today’s leaders. This book focuses on how to harmonize the needs of the individual with the needs of society, and by extension, how to harmonize the needs of employees and the organization. It employs an inside-out leadership development approach based on Self-knowledge and Self-mastery, the two highly important areas for practicing effective Self-leadership. The Gītā is a non-sectarian spiritual text with a universal message for living a life of meaning, purpose, and contribution and for leading from our authentic self. It shows how to manage oneself, as a necessary prelude to leading others. Students and organizational leaders will learn to integrate leadership function more effectively into all aspects at the individual, team, and institutional level.

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