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Discover how brands are created, managed, differentiated, leveraged, and licensed Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. It'll help you define your company's mission, the benefits and features of your products or services, what your customers and prospects already think of your brand, what qualities you want them to associate with your company, and so much more. Packed with plain-English advice and step-by-step instructions, Branding For Dummies covers assembling a top-notch branding team, positioning your brand, handling advertising and promotions, avoiding blunders, and keeping your brand viable, visible, and healthy. Whether you're looking to develop a logo and tagline, manage and protect your brand, launch a brand marketing plan, fix a broken brand, make customers loyal brand champions—or anything in between—Branding For Dummies makes it fast and easy. Includes tips and cautionary advice on social media and its impact on personal and business branding programs Covers balancing personal and business brand development References some of the major brand crises—and how to avoid making the same mistakes Shows brand marketers how to create brands that match their employers' objectives while launching their own careers If you're a business leader looking to set your brand up for the ultimate success, Branding For Dummies has you covered.
Attract the very best talent with a compelling employer brand! Employer Branding For Dummies is the clear, no-nonsense guide to attracting and retaining top talent. Written by two of the most recognized leaders in employer brand, Richard Mosley and Lars Schmidt, this book gives you actionable advice and expert insight you need to build, scale, and measure a compelling brand. You'll learn how to research what makes your company stand out, the best ways to reach the people you need, and how to convince those people that your company is the ideal place to exercise and develop their skills. The book includes ways to identify the specific traits of your company that aligns with specific talent, and how to translate those traits into employer brand tactic that help you draw the right talent, while repelling the wrong ones. You'll learn how to build and maintain your own distinctive, credible employer br∧ and develop a set of relevant, informative success metrics to help you measure ROI. This book shows you how to discover and develop your employer brand to draw the quality talent you need. Perfect your recruitment marketing Develop a compelling employer value proposition (EVP) Demonstrate your employer brand ROI Face it: the very best employees are the ones with the most options. Why should they choose your company? A strong employer brand makes the decision a no-brainer. It's good for engagement, good for retention, and good for the bottom line. Employer Branding For Dummies helps you hone in on your unique, compelling brand, and get the people you need today.
The simple guide to managing your personal brand, a vitalelement of success in the professional world Personal Branding For Dummies, 2nd Edition, isyour guide to creating and maintaining a personal trademark byequating self-impression with other people's perceptions. Thisupdated edition includes new information on expanding your brandthrough social media, online job boards, and communities, using thetried and true methods that are the foundation of personalbranding. Marketing your skills and personality, and showing therest of the world who you are, gives you a competitive edge.Whether you're looking for your first job, considering changingcareers, or just want to be more viable and successful in yourcurrent career, this guide provides the step-by-step informationyou need to develop your personal brand. Distinguishing yourself from the competition is important in anyfacet of business, and the rise of personal branding has evolvedspecifically to help candidates stand out from the global talentpool. Establishing a professional presence with a clear and conciseimage, reputation, and status is a must, whether you're a new grador an accomplished executive. Personal marketing has never beenmore important, and your personal brand should communicate the bestyou have to offer. Personal Branding For Dummies, 2ndEdition, leads you step by step through the self-brandingprocess. Includes information on how to know the "real" you Explains how to develop a target market positioningstatement Helps you make plans for your personal brandcommunications Instructs you with ways to make your mark on your brandenvironment The book also discusses continued brand building, demonstratingyour brand, and the 10 things that can sink your brand. A personalbrand is more than just a business card and a resume. It should beexquisitely crafted to capture exactly the image you wish toproject. Personal Branding For Dummies, 2ndEdition provides the information, tips, tricks, and techniquesyou need to do it right.
Get prepared for your Information Security job search! Do you want to equip yourself with the knowledge necessary to succeed in the Information Security job market? If so, you've come to the right place. Packed with the latest and most effective strategies for landing a lucrative job in this popular and quickly-growing field, Getting an Information Security Job For Dummies provides no-nonsense guidance on everything you need to get ahead of the competition and launch yourself into your dream job as an Information Security (IS) guru. Inside, you'll discover the fascinating history, projected future, and current applications/issues in the IS field. Next, you'll get up to speed on the general educational concepts you'll be exposed to while earning your analyst certification and the technical requirements for obtaining an IS position. Finally, learn how to set yourself up for job hunting success with trusted and supportive guidance on creating a winning resume, gaining attention with your cover letter, following up after an initial interview, and much more. Covers the certifications needed for various jobs in the Information Security field Offers guidance on writing an attention-getting resume Provides access to helpful videos, along with other online bonus materials Offers advice on branding yourself and securing your future in Information Security If you're a student, recent graduate, or professional looking to break into the field of Information Security, this hands-on, friendly guide has you covered.
So, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons you went into business in the first place. But how can you make your ad look and sound like champagne if your budget can only afford beer? Are you wasting your time trying to sell ice to an Eskimo? The world of advertising can seem like a daunting place—but it doesn’t have to be. Advertising for Dummies coaches you through the process and shows you how to: Identify and reach your target audience Define and position your message Get the most bang for your buck Produce great ads for every medium Buy the different media Create buzz and use publicity Research and evaluate your competition Advertising for Dummies offers newbies a real-world look at the ins and outs of advertising—from online and print to TV, radio, and outdoor formats—to show you how you can easily develop and execute a successful campaign on any budget. Plus, you’ll find a glossary of common buzzwords you may encounter along the way so you can talk the talk like the advertising guru you (almost) are! With simple tips on how to write memorable ads and timeless lessons from the legends, this book is packed with everything you need to have people from New York to Los Angeles whistling your jingle.
A plain-English guide to the basics of trig Trigonometry deals with the relationship between the sides and angles of triangles... mostly right triangles. In practical use, trigonometry is a friend to astronomers who use triangulation to measure the distance between stars. Trig also has applications in fields as broad as financial analysis, music theory, biology, medical imaging, cryptology, game development, and seismology. From sines and cosines to logarithms, conic sections, and polynomials, this friendly guide takes the torture out of trigonometry, explaining basic concepts in plain English and offering lots of easy-to-grasp example problems. It also explains the "why" of trigonometry, using real-world examples that illustrate the value of trigonometry in a variety of careers. Tracks to a typical Trigonometry course at the high school or college level Packed with example trig problems From the author of Trigonometry Workbook For Dummies Trigonometry For Dummies is for any student who needs an introduction to, or better understanding of, high-school to college-level trigonometry.
A detailed study guide that guarantees a high LSAT score If you thought you left standardized tests back in high school, think again. LSAT For Dummies, 2rd Edition is an all-inclusive study guide arming you with tips and know-how for your next career move. This updated edition includes three full-length practice tests, a review of foundational concepts for every section, thorough explanations, and additional practice problems for all question types. Whether you're taking the LSAT for the first time or the third time, this book will provide the guidance and skill set you need to obtain a score that reflects your abilities. Instead of facing the process alone, turn to the trusted For Dummies brand for proven test-taking strategies and ample practice opportunities. Ideal for those who want to break into this increasingly competitive field, in which a high score on the LSAT lends prospective lawyers an undeniable advantage Examines every topic and common pitfalls covered in the test, which consists of five 35-minutes sections of multiple-choice questions and a 35-minute writing sample For aspiring law school students, LSAT For Dummies is the most advantageous guide to increasing your score on a test that can make or break your legal aspirations.

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