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What is your brand? As a designer your success depends on how you brand yourself and the service you provide. This book will help you explore, develop, distill, and determine a distinctive brand essence, differentiate yourself, and create your visual identity. Build Your Own Brand is a guided journal designed to help you sketch, write, design, and conceive the way you brand yourself. More than 80 prompts and exercises will help you develop your: Personal brand essence Visual identity and style Resume and elevator pitch and much more! Whether you're trying to land a new job or launch a design business, let this unique guide light the way. You'll find helpful advice, interviews, and prompts from esteemed psychologists, creative directors, brand strategists, designers, artists, and experts from a variety of disciplines. Build your own brand today!
Always wanted to learn how to draw? Now’s your chance. Kean University Teacher of the Year Robin Landa has cleverly disguised an entire college-level course on drawing in this fun, hands-on, begging-to-be-drawn-in sketchbook. Even if you’re one of the four people on this planet who have never picked up a pencil before, you will learn how to transform your doodles into realistic drawings that actually resemble what you’re picturing in your head. In this book, you will learn how to use all of the formal elements of drawing–line, shape, value, color, pattern, and texture–to create well-composed still lifes, landscapes, human figures, and faces. Keep your pencils handy while you’re reading because you’re going to get plenty of drawing breaks– and you can do most of them right in the book while the techniques are fresh in your mind. To keep you inspired, Landa breaks up the step-by-step instruction with drawing suggestions and examples from a host of creative contributors including designers Stefan G. Bucher and Jennifer Sterling, artist Greg Leshé, illustrator Mary Ann Smith, animator Hsinping Pan, and more.
The action-based guide to powerful, influential organizationalstorytelling Circle of the 9 Muses captures the best practices of theworld's most influential story consultants and knowledge workers tohelp you find, tell, and draw value from your organizationalstories as impetus for action. This rich toolbox is loaded withfun, graphical instructions and dozens of unique, replicable, andfacilitated processes that require no special training orexpertise. You'll discover your organization's hidden narrativeassets, use different templates and frameworks to tell the storiesof your past, present, and future and then draw team members intorich meaning-making dialogue that translates into action. Theseactivities can be exercised in endless permutations, and expertadvice steers you toward the right activity for a specific purpose,including managing change, setting strategy, onboarding, definingthe brand, engaging supporters or customers, merging cultures,building trust, and much more. Organizational storytelling is a powerful managerial tool and anessential change management technique. This is about your influenceas a leader. Knowing the right story to tell and how to deliver iteffectively gives you and your organization enormous influence, andhelps connect employees to strategy by providing understanding,belief, and motivation in their personal contribution. This book isthe ultimate field guide to becoming an influential storyteller,with concrete, actionable guidance toward all the storytellingfundamentals. Identify your organization's "narrative assets" Craft an elegant, well-constructed organizational story Capture, bank, and share stories with extraordinaryengagement Facilitate a dialogue to draw out meaning and inducechange The growing interest surrounding organizational storytelling hasmany change agents focused on "trying to tell better stories," butgoals are useless without a plan of action. Circle of the 9Muses helps you weave narrative wisdom into organizationaldevelopment activities, engaging employees and driving change.
This one-stop handbook covers everything you need to know: starting out; making your business special; people; enterprise for beginners; marketing; cash management; finance; innovation; export know-how; risks and rewards; avoiding the pitfalls and moving on.Packed with case studies from an enormous variety of businesses, this book draws extensively on the stories of successful entrepreneurs from Financial Mail's unique Enterprise Awards programme, It also covers the issues that everyone with their own business should and must consider, from how to get paid promptly (and what to do if not) to advertising, personnel, the business implications of the euro and how to get investment for future growth.
Strategic Thinking: A Step-by-Step Approach to Strategy and Leadership, now in it's third edition, takes you step by step through sound strategic thinking by setting out the questions to ask. In the process of answering these questions and thinking through the important issues that they raise, you will learn how to formulate strategies and write clear and concise strategic plans. With new online material to support each step and help strengthen your ability to predict future changes, as well as a new section covering key aspects of leadership and neuroscience, this practical book will enable you to: gain a deeper understanding of your market; forecast where your organization is heading; think critically about proposals; write an effective strategic plan Also including prompt sheets, objectives, action plans and useful summaries, this fully updated third edition is a must-have for all practicing managers and business students.

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