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Why are some products and ideas talked about more than others? Why do some articles make the most emailed list? Why do some YouTube videos go viral? Word-of-mouth. Whether through face-to-face conversations, emails from friends, or online product reviews, the information and opinions we get from others have a strong impact on our own behaviour. Indeed, word-of-mouth generates more than two times the sales of paid advertising and is the primary factor behind 20-50% of all purchasing decisions.It is between 8.5 and 30 times more effective than traditional media.But want to know the best thing about word-of-mouth? It's available to everyone.Whether you're a Fortune 500 company trying to increase sales, a corner restaurant trying to raise awareness, a non-profit trying to fight obesity, or a newbie politician running for city council, word-of-mouth can help you succeed. And you don't have to have millions of dollars to spend on an advertising budget. You just have to get people to talk.The challenge, though, is how to do that. This book will show you how.
So much to read, so little time? This brief overview of Contagious tells you what you need to know—before or after you read Jonah Berger’s book. Crafted and edited with care, Worth Books set the standard for quality and give you the tools you need to be a well-informed reader. This short summary and analysis of Contagious includes: Historical context Chapter-by-chapter overviews Detailed timeline of key events Important quotes Fascinating trivia Glossary of terms Supporting material to enhance your understanding of the original work About Contagious by Jonah Berger: Contagious: Why Things Catch On examines why certain media goes viral—videos, articles, memes—and others never get shared at all. By looking at popular culture, Wharton professor Jonah Berger analyzes what makes an idea take off. Based on his own research and the insights gleaned from 15 years of studying marketing, Berger’s New York Times–bestselling book teaches readers why popular content is popular, and how they can make their own ideas and products truly contagious. The summary and analysis in this ebook are intended to complement your reading experience and bring you closer to a great work of nonfiction.
Contagious: by Jonah Berger | Summary & Analysis A Smarter You In 15 Minutes... What is your time worth? Some things just explode and go viral, while others remain not so popular. "Contagious: Why Things Catch On" provides a clear elaboration of why things go viral, why people talk about certain products or certain ideas, and why are some online contents really booming and infectious. Clue: It is not advertising, because people now seldom listen to advertisements, although they still listen to their friends. "Contagious: Why Things Catch On" teaches the principles of social transmission and word-of-mouth, complete with techniques for helping words to spread. The book written by a Wharton professor of Marketing, Jonah Berger, will definitely help a group of people who want to get their messages across to a huge number of people. Whether it is for business profit, for political career, or for certain campaigns, this book will teach you the basics on how to make your idea infectious. This book does not only incorporate real actions, but it also provides online strategies such as through YouTube videos. All in all, it provides tips that are insightful, impactful but still are practical and manageable to do. Plain interesting, relevant and easily understood, "Contagious: Why Things Catch On" will also catch on like the ideas contained in it. It is influential and provocative, and it works for people who have almost no budget to begin with. You can now start your success and spread words to other people, get your copy on Amazon now. Detailed overview of the book Most valuable lessons and information Key Takeaways and Analysis Take action today and grab this best selling book for a limited time discount of only $6.99! Written by Elite Summaries Please note: This is a detailed summary and analysis of the book and not the original book. keyword: Contagious, Contagious book, Contagious kindle, Jonah Berger, Contagious Jonah Berger, Contagious paperback, Contagious Berger, Contagious audiobook, Contagious disciple making, Contagious why things catch on by jonah berger
In this book, get insight into these areas of education and learn about ways principals and public relations directors can work in harmony. School leaders and communicators have to be on the same page when it comes to telling the story of education. We are all storytellers and we have to be able to tell the story together.
This extraordinary book presents the powerful results of thirty years of observing and evaluating real-world success patterns of billionaires & visionaries. It unravels the intriguing mystery of how grandmasters in business achieve success, and presents a novel and compelling way to perceive the world of business. After reading it you may never view or approach business quite the same way again. THE CHECKMATE FORMULA answers two questions: what are the essential factors in business that dictate success or failure, and how do serial winners win consistently? Revealing a pragmatic roadmap used by the greatest business minds, it shows how to perceive reality differently through techniques like The Great Awareness, think differently through approaches like The Great Enabler, and act differently using the greatest force multiplier of all -- The Decryption Key. It simplifies & deconstructs business into understandable truths, and reassembles them into practical guidelines for creative thinking and result-generation. You’ll learn how to address major issues like capital raises, strategy and the customer acceptance riddle, and what it really means to understand the big picture -- with a generous dose of examples and insights from the business elite (including colorful analogies to chess and art). It’s an engaging read that will benefit entrepreneurs & executives wanting to “up” their game, and founders wanting to beat the odds.
'It is hard to imagine a more timely book ... much of the modern world will make more sense having read it.' The Times 'Brilliant and authoritative' - Alex Bellos, author of Alex's Adventures in Numberland A deadly virus suddenly explodes into the population. A political movement gathers pace, and then quickly vanishes. An idea takes off like wildfire, changing our world forever. We live in a world that's more interconnected than ever before. Our lives are shaped by outbreaks - of disease, of misinformation, even of violence - that appear, spread and fade away with bewildering speed. To understand them, we need to learn the hidden laws that govern them. From 'superspreaders' who might spark a pandemic or bring down a financial system to the social dynamics that make loneliness catch on, The Rules of Contagion offers compelling insights into human behaviour and explains how we can get better at predicting what happens next. Along the way, Adam Kucharski explores how innovations spread through friendship networks, what links computer viruses with folk stories - and why the most useful predictions aren't necessarily the ones that come true.
This new book offers a timely and lively appraisal of the concept of communicative repertoires, resources we use to express who we are when in dialogue with others. Each chapter describes and illustrates the communicative resources humans deploy daily, but rarely think about – not only the multiple languages we use, but how we dress or gesture, how we greet each other or tell stories, the nicknames we coin, and the mass media references we make – and how these resources combine in infinitely varied performances of identity. Rymes also discusses how our repertoires shift and grow over the course of a lifetime, as well how a repertoire perspective can lead to a rethinking of cultural diversity and human interaction, from categorizing people’s differences to understanding how our repertoires can expand and overlap with other, thereby helping us to find common ground and communicate in increasingly multicultural schools, workplaces, markets, and social spheres. Rymes affirms the importance of the communicative repertoires concept with highly engaging discussions and contemporary examples from mass media, popular culture, and everyday life. The result is a fresh and exciting work that will resonate with students and scholars in sociolinguistics, intercultural communication, applied linguistics, and education.
Key decisions determine the success of big data strategy Dynamic Customer Strategy: Big Profits from Big Data is a comprehensive guide to exploiting big data for both business-to-consumer and business-to-business marketing. This complete guide provides a process for rigorous decision making in navigating the data-driven industry shift, informing marketing practice, and aiding businesses in early adoption. Using data from a five-year study to illustrate important concepts and scenarios along the way, the author speaks directly to marketing and operations professionals who may not necessarily be big data savvy. With expert insight and clear analysis, the book helps eliminate paralysis-by-analysis and optimize decision making for marketing performance. Nearly seventy-five percent of marketers plan to adopt a big data analytics solution within two years, but many are likely to fail. Despite intensive planning, generous spending, and the best intentions, these initiatives will not succeed without a manager at the helm who is capable of handling the nuances of big data projects. This requires a new way of marketing, and a new approach to data. It means applying new models and metrics to brand new consumer behaviors. Dynamic Customer Strategy clarifies the situation, and highlights the key decisions that have the greatest impact on a company's big data plan. Topics include: Applying the elements of Dynamic Customer Strategy Acquiring, mining, and analyzing data Metrics and models for big data utilization Shifting perspective from model to customer Big data is a tremendous opportunity for marketers and may just be the only factor that will allow marketers to keep pace with the changing consumer and thus keep brands relevant at a time of unprecedented choice. But like any tool, it must be wielded with skill and precision. Dynamic Customer Strategy: Big Profits from Big Data helps marketers shape a strategy that works.
A counterintuitive approach to fostering greater innovation, collaboration, and engagement Most of us assume our success relies on a network of friends and close contacts. But innovative thinking requires a steady stream of fresh ideas and new possibilities, which strangers are more likely to introduce. Our survival instincts naturally cause us to look upon strangers with suspicion and distrust, but in The Necessity of Strangers, Alan Gregerman offers the provocative idea that engaging with strangers is an opportunity, not a threat, and that engaging with the right strangers is essential to unlocking our real potential. The Necessity of Strangers reveals how strangers challenge us to think differently about ourselves and the problems we face. Shows how strangers can help us innovate better, get the most out of each other, and achieve genuine collaboration Presents principles for developing a "stranger-centric" mindset to develop new markets and stronger customer relationships, leverage the full potential of partnerships, and become more effective leaders Includes practical guidance and a toolkit for being more open, creating new ideas that matter, finding the right strangers in all walks of life, and tapping the real brilliance in yourself To stay competitive, you and your business need access to more new ideas, insights, and perspectives than ever before. The Necessity of Strangers offers an essential guide to discovering the most exciting opportunities you haven't met yet.
In any one lifetime, part of the work of living is to go from figuring out what you got dealt, to accepting it. Learning to wield your unique situation to best get your point across. I have found through my life lived with a physical challenge that there are two versions of how a disability is dealt with. One is the version you show to others. The other is the version you are really and truly feeling inside. In my life, these two versions started out light-years apart. And over the span of 35 years, and the influence of many magic people, they have been growing closer all of the time. There is something incredibly free about showing the world what you have going on inside. It helps to keep the struggle of your situation confined to the actual challenge, and not intensified by shame. The pages of this book are a true marriage between my two versions. Charting the affect of a disability on the physical, emotional, and spiritual. Containing an honest view of how struggles can be beautiful, and strength can be found in the weakest of places.
Explores the subtle, secret influences that affect the decisions we make--from what we buy, to the careers we choose, to what we eat.
The Curve by Nicholas Lovell is a breakthrough business idea: Chris Anderson's The Long Tail meets Seth Godin's Purple CowThe Curve is a new way of doing business and of seeing the world.For most of the last century, companies strived to sell more and more products at uniform prices. But the future of business is about variation: tailoring products for customers of all stripes, and letting your biggest fans spend as much as they like on things they value.The Curve shows us not to be afraid of giving some things away for free. The internet helps you forge direct relationships with a vast global audience, and take them on a journey from freeloaders into superfans. Value lies in how you make people feel, by building communities, bespoke products and experiences. Small numbers of high spenders are enough to fuel a profitable business.In games, free is becoming the norm, but some people now spend hundreds or thousands of dollars playing a single game. You can already see the Curve transforming areas like music, books and film, and it will rapidly spread to the physical world as 3D printing becomes reality.With stories drawn from artists, toymakers, sports, food, manufacturing and more, The Curve is nothing short of a business thinking revolution.'An astute and perceptive guide to the new rules for making money in a radically disrupted internet economy. This book deserves to be a hit' -David Rowan, editor, WIREDNicholas Lovell is an author and consultant who helps companies embrace the transformative power of the internet. His blog, GAMESbrief, is read by those seeking to learn how digital is transforming gaming - and how to apply that knowledge to other industries. His clients have included Firefly, nDreams and Square Enix (creators of Tomb Raider), as well as Channel 4 and IPC Media. His articles have appeared in TechCrunch, Wired, and the Wall Street Journal. He lives in [email protected]
When seeking to change minds, we tend to try to coax, convince, or push people in the direction we want them to go. Client not buying the pitch? Provide more facts and reasons. Boss not listening to the idea? Give them more examples or a deeper explanation. We think if we just apply more pressure, things will change. But more often than not, this approach backfires. Rather than saying yes, the client stops returning our calls. Rather than going along, the boss says they'll think about it (which is the nice way of saying thanks but no way). Our best efforts to push people one way often leads them to go in the exact opposite direction. This book takes a different approach to changing minds. It's not about pushing harder; it's about eliminating obstacles. Identifying the key factors that cause resistance and overcoming them by reducing friction or removing roadblocks. This book has a simple goal: to reframe how we approach a universal problem. You'll learn why people change their minds and behaviors - and how you can catalyze that process, by lowering the barriers to action. Throughout the book, I'll apply the idea of removing barriers to individual, organizational, and social change. And along the way, you'll see how catalysts have applied these ideas to a range of different situations. How hostage negotiators get people to come out with their hands up and how product managers got people to shop online. How leaders transform organizational culture and how activists ignite social movements. How substance abuse counselors get addicts to realize they have a problem and how political canvassers change deeply rooted political beliefs. We'll talk about changing both minds and behavior. Sometimes concepts that change one also change the other, but other times you don't need to change someone's mind to drive action. Sometimes people are already open to changing behavior, you just need to remove roadblocks and make it easier to happen. This book is designed for anyone who want to change someone's mind. It provides a powerful way of thinking and a range of techniques that can lead to extraordinary results. Whether you're trying to change one person, transform an organization, or shift the way an entire industry does business, this book will teach you how to become a Catalyst.
Tired of getting in your own way? Don't like being told what to do? Want to be successful while being true to you? This is the book you've been waiting for. A Misfit Entrepreneur's Guide to Building a Business Your Way will make you laugh, think, and reevaluate everything about your entrepreneurial journey, while showing you that you're not alone. Most importantly, it will guide you in charting your own path from where you are to where you want to be. "Original, witty, and inspiring. No one has been ambitious or daring enough to write a book like A Misfit Entrepreneur's Guide until now. This is a must-read for Misfit Entrepreneurs everywhere." -Jonah Berger, Wharton professor and bestselling author of Contagious: Why Things Catch On "Anyone who meets Ariana is instantly struck by her thoughtfulness, knowledge, and humility, and these values are clearly captured and communicated in this book. Through her well-crafted collection of journal entries, stories, and experiences, she paves a path showing what's involved in being an entrepreneur. These lessons, successes, and challenges provide inspiration, motivation, and real insight into how to manage yourself and your business while exploring the uncertainty associated with new ventures. She constantly reminds us that being a 'misfit'-and learning to become comfortable with it and yourself-is really what the entrepreneurial journey is all about." -Barry O'Reilly, founder and CEO of ExecCamp, co-author of Lean Enterprise: How High Performance Organizations Innovate at Scale "Remarkable. Practical. Inspirational. Ariana gives us a 'behind the scenes' look at the trials and tribulations of the Misfit Entrepreneur's journey to mastery. Want to chart your own path? Read A Misfit Entrepreneur's Guide. Get ready for wisdom and insight that will catalyze your growth and transform you into a successful and satisfied entrepreneur." -Jason W. Womack, MEd, MA, cofounder of Get Momentum About Ariana Friedlander Ariana Friedlander, MPA, is a community organizer, social entrepreneur, lifelong learner, the founder and principal of Rosabella Consulting, and the creator of EntrepreNerds . She works with leaders doing business as unusual, and she specializes in fostering positive change within organizations of all shapes and sizes. She is an award-winning thought leader in experiential education, leadership development, productivity, and conversational intelligence. She earned her master's degree in organizational leadership from the University of Delaware."
Depression is the world’s most common mood disorder, and it is spreading like a viral contagion. You can’t catch depression in the same way you catch a cold, but the latest research provides overwhelming support that moods spread through social conditions, defining depression as more a social problem than a medical illness. Our social lives directly shape our brain chemistry and powerfully affect the way we think and feel—and our brains can change for the better with healthy social circumstances as much as they can change with medication. Drugs may address some of depression’s symptoms, but Dr. Yapko convincingly argues that we need to treat depression at its root, by building social skills and improving relationships, in order to halt the spread of this debilitating disorder. Filled with practical exercises and illustrative examples, his groundbreaking plan guides readers to identify key social patterns that reinforce depression so they can learn the skills to overcome depression and even prevent new episodes from occurring. Provocative and controversial as well as prescriptive and hopeful, Depression Is Contagious investigates the social phenomenon of depression’s epidemic-like spread while offering a more realistic road to recovery.
Is It Lonely at the Top? Throughout history countless people have said, "it's lonely at the top." In this polarizing, challenging and 80% hand-written book, Clay Clark shares why he has both observed and experienced in his own life that it's not lonely at the top, it's just peaceful. What Is the Secret to Sustained Happiness? Having started from the bottom and having built his first successful business out of his college dorm room, Clay loves it at the TOP. He believes that the true secret to finding sustainable happiness is being intentional about doing everything in your power to minimize the amount of time that you spend with negative people, idiots and the dramatic fools that wish to steal your happiness and to involve you in their endless jackassery. Clay bases his belief that it's not lonely at top from his personal interviews with: 8x New York Times Best-Selling Author and Leadership Expert, John Maxwell Celebrity Chef, Entrepreneur, and New York Times Best-Selling Author, Wolfgang Puck Legendary Former Key Apple Employee Turned Venture Capitalist, Best Selling Author, Guy Kawasaki The New York Times Best-Selling Co-Author of Rich Dad Poor Dad, Sharon Lechter Senior pastor of the largest church in America with over 100,000 weekly attendees (, Craig Groeschel One of America's most trusted financial experts and has written nine consecutive New York Times bestsellers with 7 million+ books in print, David Bach NBA Hall of Famer, David Robinson (2-time NBA Champion, 2-time Gold Medal Winner) Senior Editor for Forbes and 3x Best-Selling Author, Zack O'Malley Greenburg Most Downloaded Business Podcaster of All-Time (, John Lee Dumas The New York Times Best-Selling Author of Purple Cow, and former Yahoo! Vice President of Marketing, Seth Godin Co-Founder of the 700+ Employee Advertising Company (AdRoll), Adam Berke Emmy Award-winning Producer of the Today Show and New York Times Best-Selling Author of Sh*tty Moms, Mary Ann Zoellner The New York Times Best-Selling Author of Contagious: Why Things Catch On and Wharton Business Professor, Jonah Berger The New York Times Best-Selling Author of Made to Stick and Duke University Professor, Dan Heath International Best-Selling Author of In Search of Excellence, Tom Peters NBA Player and Coach, Muggsy Bogues (Shortest player to ever play in the league) NFL Running Back, Rashad Jennings (and Winner of Dancing with the Stars) Lee Cockerell (The former Executive Vice President of Walt Disney World who once managed 40,000 employees) Michael Levine (PR consultant of choice for Michael Jackson, Prince, Nike, Charlton Heston, Nancy Kerrigan, etc.) Billboard Contemporary Christian Top 40 Recording Artist, Colton Dixon Conservative Talk Pundit, Frequent Fox News Contributor, Political Commentator and Best-Selling Author, Ben Shapiro See additional guests at
Arthur Bornstein, the nation's leading authority on memory training, said of the book, "...this book should be committed to memory." And a quote from the New Orleans Times-Pacayune read, "Eve Blake's book has discovered the Fountain of Youth for everyone! Go skinny-dipping in'll love it!" These quotes are not hype. They are accurate evaluations of a book that is vibrantly alive, funny, & replete with fresh techniques for staying young that are too bright to ignore. As an instance, one technique she advocates for avoiding the trap of old age is never to discuss any event - good or bad - that's more than one year old. Drastic? Sure, but marvelous when you think of the times you've been cornered by endless old people telling you endless stories of the past. These pages are filled with all sorts of down-to-earth tips that are invaluable; how to keep your memory sharp & unclouded by forgetfulness; the secret of keeping your relationships & marriage fresh & zestful; how to earn & keep the lifelong love of your children; how to bypass the big D's (Desperation, Desolation & Despair). Blake is a fine writer, telling relevant stories having wit & intelligence. In discussing the need to cultivate a sense of humor, she tells us of her friend who said, "So many of my friends complain that they're bored. The days drag for them, they say. But they're not as lucky as I am! I spend three minutes out of every five dropping, losing or misplacing things. That leaves me only two minutes to get things done. So my days just whizz by!" A treat not only for that Senior Citizen but for young people who want to incorporate into their lives now the formula for being always a joyous participant in life rather than a sluggish onlooker.

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