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Explains why some products and ideas go "viral," citing the roles of word-of-mouth promotion and the Internet.
Chip Heath y Dan Heath explican por qué algunas ideas sobreviven y otras mueren.
So much to read, so little time? This brief overview of Contagious tells you what you need to know—before or after you read Jonah Berger’s book. Crafted and edited with care, Worth Books set the standard for quality and give you the tools you need to be a well-informed reader. This short summary and analysis of Contagious includes: Historical context Chapter-by-chapter overviews Detailed timeline of key events Important quotes Fascinating trivia Glossary of terms Supporting material to enhance your understanding of the original work About Contagious by Jonah Berger: Contagious: Why Things Catch On examines why certain media goes viral—videos, articles, memes—and others never get shared at all. By looking at popular culture, Wharton professor Jonah Berger analyzes what makes an idea take off. Based on his own research and the insights gleaned from 15 years of studying marketing, Berger’s New York Times–bestselling book teaches readers why popular content is popular, and how they can make their own ideas and products truly contagious. The summary and analysis in this ebook are intended to complement your reading experience and bring you closer to a great work of nonfiction.
The must-read summary of Jonah Berger's book: "Contagious: Why Things Catch On". This complete summary of the ideas from Jonah Berger's book "Contagious: Why Things Catch On" reveals the six key principles that make a product or an idea contagious. As well as sharing stories of real-life companies from his extensive research, the author provides a set of specialised techniques that you can use to spread information and get your message across to as many people as possible. Added-value of this summary: • Save time • Understand the essential techniques • Expand your communication skills To learn more, read “Contagious: Why Things Catch On" and find out how you can make your information as contagious as possible!
Contagious: by Jonah Berger | Summary & Analysis A Smarter You In 15 Minutes... What is your time worth? Some things just explode and go viral, while others remain not so popular. "Contagious: Why Things Catch On" provides a clear elaboration of why things go viral, why people talk about certain products or certain ideas, and why are some online contents really booming and infectious. Clue: It is not advertising, because people now seldom listen to advertisements, although they still listen to their friends. "Contagious: Why Things Catch On" teaches the principles of social transmission and word-of-mouth, complete with techniques for helping words to spread. The book written by a Wharton professor of Marketing, Jonah Berger, will definitely help a group of people who want to get their messages across to a huge number of people. Whether it is for business profit, for political career, or for certain campaigns, this book will teach you the basics on how to make your idea infectious. This book does not only incorporate real actions, but it also provides online strategies such as through YouTube videos. All in all, it provides tips that are insightful, impactful but still are practical and manageable to do. Plain interesting, relevant and easily understood, "Contagious: Why Things Catch On" will also catch on like the ideas contained in it. It is influential and provocative, and it works for people who have almost no budget to begin with. You can now start your success and spread words to other people, get your copy on Amazon now. Detailed overview of the book Most valuable lessons and information Key Takeaways and Analysis Take action today and grab this best selling book for a limited time discount of only $6.99! Written by Elite Summaries Please note: This is a detailed summary and analysis of the book and not the original book. keyword: Contagious, Contagious book, Contagious kindle, Jonah Berger, Contagious Jonah Berger, Contagious paperback, Contagious Berger, Contagious audiobook, Contagious disciple making, Contagious why things catch on by jonah berger
In this book, get insight into these areas of education and learn about ways principals and public relations directors can work in harmony. School leaders and communicators have to be on the same page when it comes to telling the story of education. We are all storytellers and we have to be able to tell the story together.
This extraordinary book presents the powerful results of thirty years of observing and evaluating real-world success patterns of billionaires & visionaries. It unravels the intriguing mystery of how grandmasters in business achieve success, and presents a novel and compelling way to perceive the world of business. After reading it you may never view or approach business quite the same way again. THE CHECKMATE FORMULA answers two questions: what are the essential factors in business that dictate success or failure, and how do serial winners win consistently? Revealing a pragmatic roadmap used by the greatest business minds, it shows how to perceive reality differently through techniques like The Great Awareness, think differently through approaches like The Great Enabler, and act differently using the greatest force multiplier of all -- The Decryption Key. It simplifies & deconstructs business into understandable truths, and reassembles them into practical guidelines for creative thinking and result-generation. You’ll learn how to address major issues like capital raises, strategy and the customer acceptance riddle, and what it really means to understand the big picture -- with a generous dose of examples and insights from the business elite (including colorful analogies to chess and art). It’s an engaging read that will benefit entrepreneurs & executives wanting to “up” their game, and founders wanting to beat the odds.

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