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John Heskett aims to transform the way readers think about design by showing how integral it is to our daily lives, from the spoon we use to eat our breakfast cereal, and the car we drive to work in, to the medical equipment used to save lives. This concise guide to contemporary design goes beyond style and taste to look at how different cultures and individuals personalize objects. Heskett also reveals how simple objects, such as a toothpick, can have their design modified to suit the specific cultural behaviour in different countries. Finally, the author gives us an exciting vision of what design can offer us in the future, showing in particular how it can humanize new technology.
Typography, the art of designing printed words, was once the domain of an elite few artists but has become an area with which millions of people engage daily. The widespread usage of digital devices from laptops to tablets and smart phones which are used for written communications means that we are regularly asked to make decisions about the fonts, sizes, and layouts we use in our writing. This broadening engagement with the field of typography has led to a perceptible shift from debates about legibility and technicalities to conversations about which fonts best reflect the writer's personality or style. In this Very Short Introduction, Paul Luna offers a broad definition of typography as design for reading, whether in print or on screens, where a set of visual choices are taken to make a written message more accessible, more easily transmitted, more significant, or more attractive. Considering the development of letterforms and the shapes of letter we use, Luna discusses the history behind our modern day letters and fonts, before considering the issues behind key typographic decisions, and the differences between printed and on-screen typography. Presenting any piece of typography as a fundamental design choice, Luna introduces the options available today, and explores the reasons why key typographic decisions are made. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
Landscape architects are involved in a variety of projects, including reclamation, restoration, and the design of crucial infrastructure.--
Teeth are amazing - the product of half a billion years of evolution. They provide fuel for the body by breaking apart other living things; and they must do it again and again over a lifetime without themselves being broken in the process. In this Very Short Introduction, Peter S. Ungar, an award-winning author and leading scientist, presents the story of teeth. Ungar outlines the key concepts, including insights into the origin of teeth and theirevolution. Considering why teeth are important, he describes how they are made, and how they work, including their fundamental importance in the fossil record. Ungar finishes with a review of mammal teeth, looking athow they evolved and how recent changes to our diet are now affecting dental health.
This is the first accessible book to explain the most recent findings in dinosaur reasearch. It tells the story behind the exciting scientific discoveries that have built up a picture of how dinosaurs looked, what they ate, and how they moved and interacted with each other.
This is a non-technical introduction to the main issues and findings in current brain research. It gives a sense of how neuroscience addresses questions about the relationship between the brain, and thought, memories, perceptions, and actions. Covering the details of brain science in an accessible style, it includes up to date coverage of developments of brain research, and suggests directions future research might take. The Brain also integrates discussion of the more familiar implications of the brain's actions, such as memories, perceptions, and motor control.Contents:Mind and brain: what's the problelm?Let's get physicalSight, sound, and imagination'Last week's potatoes!'Perception to actionAltered states of mindWhere do we go from here?

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