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Carlos Hidalgo provides a clear roadmap and framework on how B2B organizations can implement change management and transform their Demand Generation. Case studies and excerpts from B2B marketing practitioners and ANNUITAS clients who have transformed their organizations and how they accomplished this change are incorporated throughout the book.
Driving Demand
Language: en
Pages: 204
Authors: Carlos Hidalgo
Categories: Business & Economics
Type: BOOK - Published: 2015-11-16 - Publisher: Springer

Carlos Hidalgo provides a clear roadmap and framework on how B2B organizations can implement change management and transform their Demand Generation. Case studies and excerpts from B2B marketing practitioners and ANNUITAS clients who have transformed their organizations and how they accomplished this change are incorporated throughout the book.
Driving Demand
Language: en
Pages: 204
Authors: Carlos Hidalgo
Categories: Business & Economics
Type: BOOK - Published: 2016-04-24 - Publisher: Palgrave Macmillan

Carlos Hidalgo provides a clear roadmap and framework on how B2B organizations can implement change management and transform their Demand Generation. Case studies and excerpts from B2B marketing practitioners and ANNUITAS clients who have transformed their organizations and how they accomplished this change are incorporated throughout the book.
Sell Like a Team: The Blueprint for Building Teams that Win Big at High-Stakes Meetings
Language: en
Pages: 304
Authors: Michael S. Dalis
Categories: Business & Economics
Type: BOOK - Published: 2017-06-05 - Publisher: McGraw-Hill Education

Build a championship sales team that prepares, practices, and plays in sync—and closes every deal Gone are the days of meeting a client for lunch, chatting about your product, and closing the sale over dessert. Buyers today look very differently from those of the past. They make networked purchasing decisions