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The Internet has revolutionised marketing practice, connecting potential customers to businesses in a way never before possible. Today, with online audiences spending more time using price comparison sites, search engines and social networks, this text explains how marketers can find new and engaging ways of getting their message across. Now in its fourth edition, Internet Marketing provides comprehensive, practical guidance on how companies can get the most out of the web to meet their marketing goals. Edited by Dave Chaffey, one of Europe's top thinkers in this area, Internet Marketing links marketing theory with case studies on cutting edge companies such as Dell, eBay and Facebook, to help students to understand digital marketing in the real world. In this major update, you will learn best practice in applying digital media channels such as affiliate marketing, online PR and search engine marketing, with each chapter containing a new 'Digital Marketing in Practice' interview. This text comes with a wealth of online resources to be found at www.pearsoned.co.uk/chaffey with links to video material on YouTube and FT.com. The site also comes with multiple choice questions for every chapter and annotated weblinks, providing a rich learning experience. "Chaffey builds upon what is already the 'first stop' for anyone wanting to get to grips with Internet and Digital marketing. Using a systematic approach, introducing strategy, implementation and then practical examples, this edition provides an essential roadmap of the issues and opportunities of this rapidly evolving discipline." Ian Harris, Digital Marketer (BSc, PhD) "Dave Chaffey succeeds, where most marketing texts fail, in producing a book which is as relevant to marketing managers as it is to marketing students. The content is up-to-date, interesting, and easy to read, making it very accessible. Dave Chaffey is in a unique position to write this book, having established himself as a leading UK internet consultant, blogger and author." Dr Ruth Rettie Senior Lecturer, Kingston University "He has done it again! His book is excellent, not only for me, but first of all for my students on nearly every level for learning the basics about Internet Marketing. His book is relevant all over the world. Dave Chaffey is a master at making a difficult topic easy and very interesting. So thank you!" Dr Ellen Hertzberg Hedmark University College, Norway and Bangkok University, Graduate School, Thailand "Dave Chaffey writes absolutely the best textbooks I have ever read on this topic. His publications and website represent for me a very valuable professional support tool and a true benchmark on cutting edge e-marketing innovation. Dave is really paving the way to the future of the e-marketing body of knowledge." Prof. Ivo Pezzuto, Principal Management Consultant and Senior Professor of Marketing and Strategy Swiss Management Center
A concise, practical and contemporary introduction to the core concepts of E-Marketing Strategy, designed to provide students with an understanding of how e-marketers can use marketing management concepts to guide the effective operation of e-commerce strategies. This text examines the impact of e-commerce, e-buyer behaviour, positioning, competitive advantage and promotion on the web, and provides guidance on developing successful e-marketing plans. Pedagogically-enhanced throughout with illustrative examples, case studies and assessment material.
Too many Internet marketing books today seem to focus on specific areas, such as SEO or social media marketing. But, these are only a few small pieces of the overall marketing strategy. Online marketing strategies should place greater emphasis on incorporating other elements where possible. Each marketing component serves as a valuable channel for driving and converting new leads. The author, Curtis Carmichael has been designing, developing and marketing web sites and campaigns for over sixteen years. In this book, he shares some of today's best kept e-marketing secrets used by successful Internet marketers. Effective E-Marketing Strategies covers virtually every online marketing strategy imaginable to help you maximize your campaign's return. Explore e-commerce concepts, SEO/SEM, e-mail marketing, landing/sales pages, analyzing web site metrics, social media/networking, webinars, press releases and more.
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Is e-mail marketing useless? e-mail advertising is still ranked because the best advertising channel, beating out social media, seo, and affiliate marketing. What's email marketing and why is it important? Your e-mail list is your maximum valuable asset. electronic mail marketing allows you to spend less time and money, at the same time as getting extra engagement and income: The common return On investment (ROI) for email marketing is $38 for each $1 spent Email keeps clients coming returned for extra! It charges 5 times extra to attract a new consumer than to hold your existing ones. E mail is the most effective channel for generating sales according to 59% of B2B marketers This book contains proven steps and strategies on how to effectively begin your journey as an email marketer, how you can steadily advance while developing a strong foundation and how to create more avenues for you to attract more subscribers and ultimately, more wealth. In addition, I provide you with intriguing background information and statistics so that you can obtain a holistic view of the field you are about to govern. By becoming more knowledgeable about past events, you can have a more in-depth examination on how technology has affected behavioral patterns and market trends. This is your time to outshine your competitors and lead in your particular field. Once you make the commitment to employ the various strategies and procedures, you will accomplish your objectives and set goals. Allow your interest and enthusiasm to fuel your learning drive as I share with you the steps you need to take to obtain the best email marketing results. You have an opportunity to grow your email list at every single touchpoint with customers and leads. Here are the spots you should be placing a signup form: Homepage Blog Top Trafficked Website Pages Social Media Phone In-Store/On-Location Events Print Ads Buy this book to learn email marketing !!!
Using a mix of academic rigour and practical application to the e-marketing environment, the authors introduce readers to the frameworks and techniques to develop a winning e-marketing strategy.
WANT REAL MARKETING RESULTS FOR YOUR SMALL BUSINESS? Look no further! 10 Lead Generation & Marketing Strategies will solve that problem for you. Uncover hidden opportunities and small business profit potential through simple and proven business building strategies. The strategies outlined in this book have helped small business owners and sales professional with the same result - established proven sales and marketing strategies that drive more leads, more customers and more business profits. If you are a frustrated small business owner that is looking for: - Proven sales strategies - Proven marketing strategies that drive more leads - Proven strategies that deliver more customers - Proven strategies and tactics that drive more business profits Then this book if for you!

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