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Attract, recruit, and retain the very best with a strategicemployer brand From one of the world's leading pioneers in the employer branddiscipline and author of the first book on the subject TheEmployer Brand, comes the long-awaited practical follow-upEmployer Brand Management. Talented, motivated employees area company's best assets, and the techniques in this book helpattract, recruit, and retain the very best. A successful employerbrand reaches beyond the boardroom to establish confidence,loyalty, and enthusiasm all the way down the ladder. EmployerBrand Management gives readers a personal grasp of a newapproach to people management. It draws on significant advances inpractices among leading companies to provide a handbook foremployer brand development and implementation. With a wide range ofcase studies and examples, you'll be taken step-by-step through theemployer brand development process. You will find information onthe latest developments in technology, with particular attentionpaid to socially-enabled recruitment marketing and employeecommunication and engagement. You will: Follow the process of brand planning, definition,implementation, and application Discover how brand thinking can strengthen strategy andreinforce HR value Improve existing recruitment and talent managementprograms Learn the importance of employee engagement in the brandexperience
The amount and range of brand related literature published in the last fifty years can be overwhelming for brand scholars. This Companion provides a uniquely comprehensive overview of contemporary issues in brand management research, and the challenges faced by brands and their managers. Original contributions from an international range of established and emerging scholars from Europe, US, Asia and Africa, provide a diverse range of insights on different areas of branding, reflecting the state of the art and insights into future challenges. Designed to provide not only a comprehensive overview, but also to stimulate new insights, this will be an essential resource for researchers, educators and advanced students in branding and brand management, consumer behaviour, marketing and advertising.
Research in Personnel and Human Resources Management is designed to promote theory and research on important substantive and methodological topics in the field of human resources management. Volume 36 focuses on key issues such as job search processes, human resource technology systems, pregnancy issues at work, and emotions at work.
The culture an organisation cultivates as an employer is just as important to its success as the brand image of its products or services. A culture that is at odds with the organisation's commercial activities is a very powerful signal to customers, employees and other stakeholders; it is a signal that will impact on the employers' sales, market reputation, share value and their ability to attract and retain the kind of employees that they need. In fact, employer branding is a complex process that involves internal and external customers, marketing and human resource professionals. Helen Rosethorn's book puts the whole topic into context, it explores some of the shortcomings of employer branding initiatives to date and provides a practical guide to the kind of strategy and techniques organisations need to embrace in order to make the most of their employer brand. At the heart of the book is the concept of the strategic employee lifecycle and ways in which an organisation should engage with potential, current and past employees. The Employer Brand focuses on the experiences and perspectives of organisations that have applied employer brand practices. It is a book about marketing – and the relationship of customers and employees; about culture – and the need for fundamental change in the role of the human resources function; about psychology – and the changing aspirations of the next generation of employees; and about hard-nosed business – and the tangible and intangible benefits of a successful employer branding strategy and how to realize them.
Now in its fourth edition, Human Resource Management provides a comprehensive introduction to the key issues shaping HRM today. The book explores the complex relationships between HRM and a range of other organizational functions and encompasses the business, public and voluntary sectors. Using a wealth of global real world examples, the text analyses HRM from a number of illuminating practical and theoretical perspectives. With a new and improved structure, the text is now organised around four essential perspectives: environmental, organizational, strategic and operational. The fourth edition offers increased coverage of ethics and diversity, knowledge management and talent management. Highly topical coverage of how HRM has been affected by the global financial crisis and of how HRM is practiced in the worlda s developing economies has also been incorporated. This book emphasises the operational realities of HRM within the wider business context, demonstrating the practical application of key HRM concepts.
Human Resource Management in a Business Context 3rd edition is a comprehensive introductory textbook addressing the needs of business students studying HRM modules on first year courses and beyond. It approaches the theory and practice of people management from a global perspective firmly placing HRM within a wider business context. This delivers a highly accessible introduction to the subject for students approaching HRM from a range of business-related disciplines. The textbook has a truly international outlook with extensive real-life material from the UK, US, Canada and Australia throughout the book illustrating the practical application of key HRM concepts. This edition includes greater coverage of international HRM, diversity and organizational culture, and highlights HRM 'hot topics' including outsourcing, the aging workforce, and the psychological contract.

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