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A detailed story awaits you on behalf of experienced, well-informed practitioners from Russia. How do the attacks of opponents, destroying the image, look like and how to protect them? What "dirty tricks" are used and can they be countered with something? What is the specificity of the strategy of the candidate of the party of power, the opposition, and the "third force"? What is the main line of political discussion in modern Russia, the arguments and counterarguments of the parties? What determines the choice of the voter - the policy or the personality of the candidate? What qualities of the candidate are considered to be compulsory by the voters and which are not? What the popular image of a deputy looks like? What role does the political arena play in local elections? How does it combine with the promotion of a personal image? What goals should a candidate aim at on the local political arena? Who is this book for? - For all readers interested in political life in Russia and wish to look at it from within; - For specialists in Russian politics; - For managers of election campaigns who can get acquainted with the Russian practice of working in elections, look at the usual forms of work in other political and cultural conditions; - For politicians, deputies, and activists of parties; - For students studying relevant specialties, and their teachers; - For journalists and bloggers writing about politics and elections. About authors The authors are from Moscow, they have been working in the area of political consulting for more than 20 years, led numerous campaigns of candidates for the State Duma, the Moscow City Duma, heads of cities and districts, worked in headquarters for the election of governors, wrote strategies for parties and conducted hundreds of sociological studies. In their series of books, they set the task to go along with the candidate and the leaders of his campaign all the way from strategy development to Election Day.