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In politics there are no prizes for second place. Packed with advice and practical examples, this guide reveals the insider secrets and skills you need to make sure you're a winner on election day. In easily digestible bite-sized chapters, seasoned campaign professionals Mark Pack and Edward Maxfield share successful tactics from around the globe to help steer you on the course to power. Learn to hate trees, always have more people than chairs and never, ever, forget the law of the left nostril - heed these lessons and win that election.