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Book Description: A minority of the businesses in the United States has an Internet presence, and fewer than half of these companies are seeing a significant return on their Internet Marketing efforts. Why? Because these businesses don’t know how to market their sites effectively to their target audience. They either take the “If you build it, they will come” approach or they expect their Web site developers to do the marketing for them. Unfortunately, most developers are graphic artists, not marketing specialists. The tips included in this book are intended to give those with minimal knowledge of Internet Marketing techniques a simple way to develop an active, effective Web site. Anyone from a small business owner to a senior marketing executive within a large, global organization can use this book to quickly and easily make their company Web site better.
Internet Marketing Tips for Busy Executives
Language: en
Pages: 116
Authors: Peter Alexander, John Nobrega
Categories: Business & Economics
Type: BOOK - Published: 2000-08-01 - Publisher: iUniverse

Book Description: A minority of the businesses in the United States has an Internet presence, and fewer than half of these companies are seeing a significant return on their Internet Marketing efforts. Why? Because these businesses don’t know how to market their sites effectively to their target audience. They either
Internet Marketing Tips for Busy Executives
Language: en
Pages: 56
Authors: Walif Deeb
Categories: Business & Economics
Type: BOOK - Published: 2014-11-26 - Publisher: CreateSpace

Online advertising, also called online marketing or Internet advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising.
Communication Arts
Language: en
Pages:
Authors: Walif Deeb
Categories: Commercial art
Type: BOOK - Published: 2000 - Publisher:

Books about Communication Arts
Online Marketing for Busy Authors
Language: en
Pages: 168
Authors: Fauzia Burke
Categories: Business & Economics
Type: BOOK - Published: 2016-04-19 - Publisher: Berrett-Koehler Publishers

If You Want People to Read Your Book, Writing It Is Only the Beginning There has truly never been a better time to be an author. For the first time, authors have direct access to the public via the Internet—and can create a community eagerly awaiting their book. But where
Digital Marketing
Language: en
Pages: 250
Authors: Godfrey Parkin
Categories: Business & Economics
Type: BOOK - Published: 2009-09-01 - Publisher: Fox Chapel Publishing

The force of the internet and the power of online consumers have dramatically altered the face of today's business world. Understanding and using this resource to its best advantage is essential to the success of every business. "Digital Marketing: Strategies for Online Success" clarifies the complex subject of ecommerce, presenting