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In this introductory textbook, the author contextualises approaches and theories on cornmunication studies by making use of local examples from the mass media, as well as relevant political and social experiences. The book is divided into two parts. The first provides students with a strong foundation in communication while the second focuses on the areas of specialisation within communication studies. Each chapter starts with the learning Outcomes and a short overview of the chapter. Students can monitor their learning by using the summaries and 'test yourself' questions at the end of every chapter. Scenarios provide examples of how the theory can be applied in practice. This makes for a learner-friendly and accessible book which will prove invaluable to Students and professionals alike. Beginner students majoring in Communication Studies, as well as those studying towards various degrees or qualifications where communication is a prerequisite will find this book useful.
This revised edition of a now classic text includes a new introduction by Henry Jenkins, explaining ‘Why Fiske Still Matters’ for today’s students, followed by a discussion between former Fiske students Ron Becker, Elana Levine, Darrell Newton and Pamela Wilson on the theme of ‘Structuralism and Semiotics, Fiske-Style’. Both underline the continuing relevance of this foundational text in communication studies. How can we study communication? What are the main theories and methods of approach? This classic text provides a lucid, accessible introduction to the main authorities in the field of communication studies, aimed at students coming to the subject for the first time. It outlines a range of methods of analysing examples of communication, and describes the theories underpinning them. Thus armed, the reader will be able to tease out the latent cultural meanings in such apparently simple communications as news photos or popular TV programmes, and to see them with new eyes.
The author has drawn on three of her previous publications used at the University of South Africa (Unisa) to compile An Introduction to Communication Studies. Although the theory is based on material used in the USA and other overseas universities, South African students will be able to identify with the local comments and examples, TV programmes and other mass media, political and social experiences referred to in this book. Beginner students majoring in Communication Studies as well as those who are studying towards various degrees or qualifications where communication is a prerequisite, will find this book useful. In addition to interpersonal, group and mass communication, there is an extensive chapter on public speaking which takes into account that many professionals today have to address their colleagues and business associates in order to succeed in their profession. Public speaking in this sense is a skill required by most graduates in any job or profession and the chapter is pitched at these requirements as well as at speaking to larger audiences. The book is divided into two parts. The first part provides students with a strong foundation of communication, while the second focuses on the areas of specialisation within Communication Studies. In addition, each chapter starts with the learning outcomes and a short overview of the chapter. Students may monitor their learning with the summary and ‘test yourself’ questions at the end of every chapter, and the definitions highligted in the text assist students in their navigation of the terminology. Scenarios provide examples of how the theory can be applied in practice. This makes for a learner-friendly and accessible book which will indeed prove useful to students and professionals alike.

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