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Unleash innovation potential with creative, serious play Building a Better Business Using the LEGO® SERIOUSPLAY® Method delivers a creative approach to enhancinginnovation and improving business performance, with the focus onunleashing play. Written by the two original Master Trainers forLEGO SERIOUS PLAY (LSP), the book outlines how LSP can developteams, people, relationships and business . Based on the merging ofplay with organizational development, systems thinking and strategydevelopment, LSP can foster improved meetings, faster innovationprocesses, team growth, and better communication. The belief that everyone intends to "do good" and has thepotential to do it is at the heart of LSP. The method nurtures theidea that everyone in an organization can contribute to discussionsand outcomes. Building with LEGO bricks is a type of creative playthat triggers a different kind of thought process, unleashingimagination and potential that is frequently untapped by thelogical mind. The book explains this hands-on, minds-on approach,and discusses the theory as well as the practical implementation ofLSP. Topics include: Observation of internal and external interaction dynamics Fostering a free and honest exchange of opinions Suspending hierarchy for better, more effectivecommunication Facilitating change by encouraging exploration The LEGO SERIOUS PLAY method is employed by start-ups andmultinational corporations alike to maximize synergy among teamsand throughout organizations. For leaders looking to boosteffectiveness and see better results, Building a Better BusinessUsing the LEGO® SERIOUS PLAY® Method is acomprehensive introduction to this creative managementtechnique.