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Gleaned from thousands of images, this companion set of books features American print advertising, here digitally mastered, from the age of the 'Big Idea'. At the height of American consumerism magazines were flooded with clever campaigns selling everything from girdles to guns. Also included is a wide range of significant advertising campaigns from 50s and 60s, giving insight into the zeitgeist of the period.
"Gleaned from thousands of images, this companion set of books offers the best of American print advertising in the age of the 'Big Idea.' At the height of American consumerism magazines were flooded with clever campaigns selling everything from girdles to guns. These optimistic indicators paint a fascinating picture of the colorful capitalism that dominated the spirit of the 1950s and 60s, as concerns about the Cold War gave way to the carefree booze-and-cigarettes Mad Men era. Also included is a wide range of significant advertising campaigns from both eras, giving insight into the zeitgeist of the period. Bursting with fresh, crisp colors, these ads have been digitally mastered to look as bright and new as the day they first hit newsstands."--Publisher's website
Cocoa and chocolate are the subjects of much research in the fields of food chemistry, food technology, and health science. We now know that cocoa contains a remarkable number of bioactive compounds, and these are being tested in humans to verify their disease prevention characteristics. This state of the art text thoroughly explores the different aspects of the relationship between chocolate and health. After introductory discussion of the historical background, careful attention is devoted to technological developments designed to improve the health-giving qualities of chocolate and biochemical and clinical trials of cocoa and its components. Various health impacts of cocoa and chocolate are thoroughly evaluated, including acute vascular effects and effects on blood pressure, blood lipids, and platelets. Psychological drivers of chocolate consumption and craving are also considered. Readers will find this book to be a rich source of essential information on cocoa and chocolate, their purported health-giving qualities, and the advances that are being made in this area.
'In this era of 'snackable' content which satisfies only in the moment, it's great to have a comprehensive Advertising Handbook which one can consult repeatedly. The references are comprehensive and the Handbook opens up many key areas for practitioners' - Hamish Pringle, Director General, IPA 'Finally, a Handbook of Advertising that brings the field up-to-date. I am impressed with its comprehensive coverage of topics and the distinguished specialists who have shared their key findings with us' - Philip Kotler, Kellogg School of Management 'When trying to make sense of the mystifying world of advertising, academics and practitioners often seem to inhabit separate universes. Not in this Handbook. For once, the best brains from each side genuinely collude – with constructive results. Wise agencies will read it before their clients do' - Sir Martin Sorrell, CEO, WPP 'This mighty tome brings together a vast range of views of advertising based on deep experience and scholarship. For practitioners and academics alike, it will be a voyage of discovery and enlightenment' - Lord (Maurice) Saatchi, Chairman, M&C Saatchi 'This magnificent volume captures all we need to know about how advertising works and its context' - Baroness (Peta) Buscombe, Director General, Advertising Association, London Advertising is a field that has attracted a great deal of academic attention, but to date there has been no summarising of the state of the art of research. This far reaching and scholarly Handbook is edited by two highly respected and trusted thinkers in the field and includes contributions from leading academics based in both the UK and the USA. Tim Ambler and Gerald J Tellis archive their aim of setting advertising and the theory that underpins it in its historical and societal context, show-casing the most significant advertising research questions of our time and pointing readers in the direction of future avenues for fruitful investigation. The SAGE Handbook of Advertising would be a welcome addition to any marketing academics bookshelf.
In the summer of 1978, residents of Love Canal, a suburban development in Niagara Falls, NY, began protesting against the leaking toxic waste dump in their midst-a sixteen-acre site containing 100,000 barrels of chemical waste that anchored their neighborhood. Initially seeking evacuation, area activists soon found that they were engaged in a far larger battle over the meaning of America's industrial past and its environmental future. The Love Canal protest movement inaugurated the era of grassroots environmentalism, spawning new anti-toxics laws and new models of ecological protest. Historian Richard S. Newman examines the Love Canal crisis through the area's broader landscape, detailing the way this ever-contentious region has been used, altered, and understood from the colonial era to the present day. Newman journeys into colonial land use battles between Native Americans and European settlers, 19th-century utopian city planning, the rise of the American chemical industry in the 20th century, the transformation of environmental activism in the 1970s, and the memory of environmental disasters in our own time. In an era of hydrofracking and renewed concern about nuclear waste disposal, Love Canal remains relevant. It is only by starting at the very beginning of the site's environmental history that we can understand the road to a hazardous waste crisis in the 1970s-and to the global environmental justice movement it sparked.
Are you worried and anxious about the present state of the world? Are you concerned about your future and that of your family? Do you want to live better, cheaper and healthier? Without worrying about politics, war, money problems, government surveillance, keeping up with the Joneses or even the unthinkable -- nuclear Armageddon? Then consider bugging out to Belize, the little English-speaking country on the Caribbean Coast. It's so close, yet so far from most of the world's problems. Bug Out to Belize by Lan Sluder tells you how to do it: What areas are best ? How much does it costs to live in Belize? How to get residency? What are the pitfalls to avoid? And, how to make the move! Written by one of the world's leading experts on Belize, an award-winning reporter, editor and author of more than 20 books, Bug Out to Belize -- new in 2018 -- can guide you to a better, more worry-free future in beautiful Belize, the friendly, affordable, frost-free and English-speaking little country on the Caribbean Coast.

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