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Mobile has now become such an integral part of how we live that, for many people, losing a cell phone is like losing a limb. Everybody knows mobile is the future, and every business wants in, but what are the elements of mobile success? SC Moatti, a Silicon Valley veteran who was an executive with Facebook, Trulia, and Nokia, gives businesses and professionals simple ways to thrive in this modern day “gold rush.” More than a book on technology, this is a book about human nature and what matters most to us. Moatti shows that because mobile products have become extensions of ourselves, we expect from them what we wish for ourselves: an attractive body, a meaningful life, and a growing repertoire of skills. She has created an all-encompassing formula that makes it easy for any business to develop a strategy for creating winning mobile products. Her Body Rule dictates that mobile products must appeal to our sense of beauty—but beauty in a mobile world is both similar to and different from what it means offline. The Spirit Rule says mobile products must help us address our deepest personal needs. And the Mind Rule explains that businesses that want to succeed in mobile need to continually analyze the user experience so they can improve every iteration of their products. Moatti includes case studies from mobile pioneers such as Facebook, Uber, Tinder, WhatsApp, and more. The market is full of how-to books for programming apps, but no works examine what is required for success in the mobile era. Until now.
Edited by three of the world′s leading authorities on the psychology of technology, this new handbook provides a thoughtful and evidence–driven examination of contemporary technology′s impact on society and human behavior. Includes contributions from an international array of experts in the field Features comprehensive coverage of hot button issues in the psychology of technology, such as social networking, Internet addiction and dependency, Internet credibility, multitasking, impression management, and audience reactions to media Reaches beyond the more established study of psychology and the Internet, to include varied analysis of a range of technologies, including video games, smart phones, tablet computing, etc. Provides analysis of the latest research on generational differences, Internet literacy, cyberbullying, sexting, Internet and cell phone dependency, and online risky behavior
Foreword by Rock the Vote (www.rockthevote.com).
Comprehensive coverage of critical issues related to information science and technology.

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