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Whether we're shopping for corn flakes, concert tickets or a honeymoon in Paris, the Internet has changed how we decide what to buy. Today we're all digital explorers, seeking out online ratings, peer reviews, videos, and in-depth product details as we move down the path to purchase. At Google, we call this online decision-making moment the Zero Moment of Truth -- or simply ZMOT. Winning the Zero Moment of Truth is a powerful new eBook by Jim Lecinski, Managing Director of US Sales & Service and Chief ZMOT Evangelist at Google. Jim shares how to get ahead at this critical new marketing moment, supported by exclusive market research, personal stories, and insights from C-level executives at global leaders like General Electric, Johnson & Johnson, and VivaKi. If you're a marketer, a CEO, a sales rep, or an aspiring entrepreneur, this eBook will help you understand this shift in the marketing landscape and show you the strategies it takes to win.
Citing the long-term consequences of unchecked, substandard worker performance, a guide for managers shares strategies on how to address minor mistakes and ineffective work habits at their earliest stages while building fairer, interdependent employment teams. 35,000 first printing.
A story of the adjustment demanded of a pioneer woman living on Mars.
The authors argue that a paradigm shift is needed with regard to brand management. Many companies and organizations have seen brand management as a narrow marketing activity and this has resulted in weak brands. By contrast they argue for a holistic approach to branding with the brand at the centre of a value-based approach and the focal point of business strategy. They show how to develop brand strategy and brand engagement as part of a brand-centric organization.
With the Christian vote more widely polarized than ever, Marc Nuttle offers a must-read book for conservative America. In Moment of Truth Nuttle exposes the escalating trends in our government toward regulation and overspending while taking a critical look at the increasing power of Trade Unions, and the corroding effects of the United Nations. He speaks especially to the 28 million small business owners in the country-80 percent of whom are Republican and 65 percent of whom are evangelical- arguing that these policies will be devastating to them while putting America's economic future in jeopardy. Ultimately, Nuttle demonstrates the conclusive dangers of big government when controlled by those who would lead this nation toward an irretrievable tipping point.
Tunde Bakare is a Nigerian Prophetic-Apostolic pastor. He has received national and international attention for his televangelism, which has sometimes been critical of the Nigerian government. He presides over Global Apostolic Impact Network (GAIN) - a network of churches, ministries and kingdom businesses committed to advancing the Kingdom of God on earth. Dr. Bakare is also the President of Latter Rain Ministries, Inc. (Church Development Center) in Atlanta, GA, USA.
The Internet chat room was a place where anything could be said, any identity assumed. A place where someone known only as the Black Knight seduced, lured…then killed. Attorney Kate Logan needs a high-profile case to jump-start her fledgling private D.C. practice. So when she's asked to represent the prime suspect in the Molly Buchanan murder, the opportunity seems too good to pass up. Two years earlier, Todd Buchanan, son of a powerful Washington family, fled the country in a desperate attempt to avoid being arrested for his wife's murder. Now he wants to clear his name—and he wants Kate to do it. But the case comes with a price—for the victim is the sister of detective Mitch Calhoon, the new man in Kate's life. Now Kate is faced with a harrowing choice. Convinced a miscarriage of justice has occurred, she accepts the case and enters the powerful corridors of the nation's capital, where secrets remain hidden at all costs—even if it means murder. But time is running out and the moment of truth has arrived…

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