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The research for this extensive, two volume project. represents a comprehensive effort to establish a complete context from which the sport of bodybuilding arose. "Muscle, Smoke and Mirrors" is the rise and fall of what was truly once an extraordinary discipline associated with a term known as "Physical Culture." Experience what bodybuilding was originally and learn just exactly what "Physical Culture" really is. See what growing philanthropic power flexed its financial and political muscles to foster its corporate agenda, compromising human health internationally. Read how the merger of technology and politics culminated in the industrialization, commercialization, federalization, internationalization and finally the STERILIZATION of a nation's food supply, rendering it suspect not only to the general public; but also to the most elite of athletes. Whether you are a novice, an elite bodybuilder or simply sports-nutrition minded, learn how the emerging forces of the Iron Game evolved. Ultimately, the factions of this industry would grow powerful and manipulative while fighting for control over the Game. It took the running of several parallel histories on bodybuilding, nutrition, supplements and the role of drugs to offer a complete, first-time unraveling of the web of confusion and politics that still permeates the sport into the 21st century! Volume I of "Muscle, Smoke and Mirrors" is truly the untold stories surrounding "Bodybuilding's Amazing Nutritional Origins."
If you thought the fitness craze was about being healthy, think again. Although Charles Atlas, Jack LaLanne, Jim Fixx, Jane Fonda, Richard Simmons, and Jillian Michaels might well point the way to a better body, they have done so only if their brands brought in profits. In the first book to tell the full story of the American obsession with fitness and how we got to where we are today, Jonathan Black gives us a backstage look at an industry and the people that have left an indelible mark on the American body and the consciousness it houses. Spanning the nation’s fitness obsession from Atlas to Arnold, from Spinning to Zumba, and featuring an outrageous cast of characters bent on whipping us into shape while simultaneously shaping the way we view our bodies, Black tells the story of an outsized but little-examined aspect of our culture. With insights drawn from more than fifty interviews and attention to key developments in bodybuilding, aerobics, equipment, health clubs, running, sports medicine, group exercise, Pilates, and yoga, Making the American Body reveals how a focus on fitness has shaped not only our physiques but also, and more profoundly, American ideas of what “fitness” is.
Jayne Hudson. Regular suburban girl. Teller of lies. Saviour of the world? It's been 10 years since I left the circus, and in the interim I've built the perfect suburban life. I hide my secrets beneath a cop's uniform, carving out an existence that's as boring as it is safe. Until that is, I'm sent undercover back into the world I ran from. The cool, hipster carnival troupe I infiltrate is as far from the circus I grew up in as you can get. But carnival folk have long memories and the trail of grisly murders tracing this troupe's journeys reawakens old fears. Soon, I find myself the target of a demonic killer with an evil intent that goes far beyond murder. Can I slay this demon, uncover the troupe’s dark underbelly and stop the unleashing of hell before I become the next victim? Keywords: urban fantasy, demon hunter, carnival, paranormal
It’s hard to imagine, but as late as the 1950s, athletes could get kicked off a team if they were caught lifting weights. Coaches had long believed that strength training would slow down a player. Muscle was perceived as a bulky burden; training emphasized speed and strategy, not “brute” strength. Fast forward to today: the highest-paid strength and conditioning coaches can now earn $700,000 a year. Strength Coaching in America delivers the fascinating history behind this revolutionary shift. College football represents a key turning point in this story, and the authors provide vivid details of strength training’s impact on the gridiron, most significantly when University of Nebraska football coach Bob Devaney hired Boyd Epley as a strength coach in 1969. National championships for the Huskers soon followed, leading Epley to launch the game-changing National Strength Coaches Association. Dozens of other influences are explored with equal verve, from the iconic Milo Barbell Company to the wildly popular fitness magazines that challenged physicians’ warnings against strenuous exercise. Charting the rise of a new athletic profession, Strength Coaching in America captures an important transformation in the culture of American sport.
The inside story of the recent business war from the president of the company that shook the foundations of the way American corporations merchandise their products by forcing Coke into the biggest marketing blunder of the century
The research for this extensive, two volume project represents a comprehensive effort to establish a complete context from which the sport of bodybuilding arose. "Muscle, Smoke & Mirrors" is the rise and fall of what was truly once an extraordinary discipline associated with a term known as "Physical Culture". Experience what bodybuilding was originally and learn just exactly what "Physical Culture" really is. See what growing philanthropic power flexed its financial and political muscles to foster its corporate agenda, compromising human health internationally. Read how the merger of technology and politics culminated in the industrialization, commercialization, federalization, internationalization and finally the STERILIZATION of a nation's food supply, rendering it suspect not only to the general public; but also to the most elite of athletes. Whether you are a novice, an elite bodybuilder or simply sports-nutrition minded, learn how the emerging forces of the Iron Game evolved. Ultimately, the factions of this industry would grow powerful and manipulative while fighting for control over the Game. It took the running of several parallel histories on bodybuilding, nutrition, supplements and the role of drugs to offer a complete, first-time unraveling of the web of confusion and politics that still permeates the sport into the 21st century! Volume I of "Muscle, Smoke & Mirrors" is truly the untold stories surrounding "Bodybuilding's Amazing Nutritional Origins."
In a society that spends billions of dollars annually in seeking better health and appearance through pills, powders, drinks, hormones, exercise obsession, gym memberships, and medical drugs, Freda Mooncotch is making a very bold proclamation with the title of her new book Defying Age With Food: Reclaim Your Health, Energy & Vitality. It's What You Eat, Not How Much You Exercise! Can we really defy the aging process with what most of us take for granted each day - our food? Freda says we most certainly can in fact dramatically slow our inevitable passage of life while attaining superior health and vitality. The pages of her new release are not filled with theories, conjecture or speculations; they tell the riveting tale of a woman's plight to regain her health. In describing her story, Freda literally runs the gauntlet of healing protocols from both the orthodox medical and alternative health fields. What the author accomplished in her success not only gave back her health and beauty, but fired a few heavy artillery rounds across the bows of a good number of our "sacred cows" such as excessive exercise, fad dieting, mega-dosing on supplements, and a pharmaceutical drug reliance that has forged the industrialized world. This is a must read for anyone wishing to seriously upgrade their nutritional knowledge. Media celebrity, Kathy Hart said: "What an eye-opener! I learned more about the effects of food on our body from Freda and her book, Defying Age, than I've learned in months of interviewing health experts! Her passion, knowledge and energy are a true inspiration ... and those pictures of her in the book are absolute proof of how the right diet can give you a rockin' body." Randy Roach of Muscle, Smoke & Mirrors wrote: "This is a story of tenacity where a strong determination saw Freda through a fight to reclaim a healthy mind and body while ridding herself of a number of addictions plaguing so much of our society." Along with her amazing story and nutritional revelations and tastefully done photos of Freda, this resourceful book also contains recipes that she promises will nourish one back to health, strength, and vitality.

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