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Steven DuPuis provides readers with a thoughtful packaging primer that covers the challenges of designing packaging for a competitive market in a very hardworking and relevant way. He addresses all aspects of the creative process, including choosing a package format, colours and materials, and final finishes.
The essential packaging design resource, now with morepatterns than ever! For more than two decades, The Packaging Designer's Book ofPatterns has served as an indispensable source of ideas andpractical solutions for a wide range of packaging designchallenges. This Fourth Edition offers more than 600 patterns andstructural designs—more than any other book—all drawnto scale and ready to be traced, scanned, or photocopied. Onlineaccess to the patterns in digital format allows readers toimmediately use any pattern in the most common software programs,including Adobe Photoshop and Illustrator. Every pattern has beentest-constructed to verify dimensional accuracy. The patterns canbe scaled to suit particular specifications—many are easilyconverted to alternate uses—and most details are easilycustomizable. Features of this Fourth Edition include: More than 55 new patterns added to this edition—over 600patterns in all A broad array of patterns for folding cartons, trays, tubes,sleeves, wraps, folders, rigid boxes, corrugated containers, andpoint-of-purchase displays Proven, scalable patterns that save hours of research andtrial-and-error design Packaging patterns that are based on the use of 100% recyclablematerials Includes access to a password protected website that containsall 600+ patterns in digital form for immediate use Comprehensive and up to date, The Packaging Designer's Bookof Patterns, Fourth Edition enables packaging, display, andgraphic designers and students to achieve project-specific designobjectives with precision and confidence.
Currently there is nothing as comprehensive about this topic available. This new volume takes a methodical yet comprehensive approach to conveying the fundamentals of avant-garde, innovative, information design by examining history, theory, criticism, technology and media, process, method, and practice. Opening with a very brief history followed by an instructive breakdown of the discipline, readers will get an intimate understanding of the complexities of crafting information design to effectively improve communication both functionally and aesthetically. The back half of the book contains a wide range of case studies from design firms around the world so designers can see the techniques previously outlined in the first half of the book. The author critiques and explains why the design is successful in terms of formal quality (Aesthetics) and function (How does it improve communication?).
Since color is such a important part of graphic design, designers need the most up to date as well as the most fundamental, information on the subject to have the tools needed to use color effectively. From the meanings behind colors to working with color in presentations, this book provides readers with the vital information needed to apply color creatively and effectively to their design work. Readers also receive guidance on talking with clients about color and selling color ideas. The science behind color theory is also explained in easily understood language, and case studies are included to show the effects some color choices had on both their clients and consumers.
This new edition presents the latest on all aspects of landscaping. The text includes updated material on xeriscaping, computer applications, total quality management, specifications, contracts, and much more.

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