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Charles Reid is beloved as a teacher for his ability to guide students beyond the superficial and straight into the heart of what makes good painting good. In Painting by Design he explains how seeing your painting subjects in terms of light, shadow, shape, value, and color, will help you create striking works that embody effective design while capturing the intangible essence of the subject. A firm believer in drawing as an ideal tool for understanding a subject as an abstract form, Reid opens this book with lessons in contour and rhythm drawing, providing photographs for you to work from. Next comes a chapter on effective and reliable ways to treat color and value in your work. With clear and easy-to-follow pointers on working with oils and watercolors, Painting by Design explains how color functions as an important design element. Reid goes on to cover figure painting and the difficult art of rendering faces with realistic detail and expression, neatly demonstrating how the techniques and strategies learned in earlier chapters can be used to create specific effects. Finally, Reid shares his method of properly balancing a painting. Explaining how to combine what he refers to as "the effect" (sharp-focus, high-contrast compositional elements) with "the big blur" (softer edges, lighter values) to create interesting and dynamic artwork. Packed with assignments, detailed demonstrations, and illuminating examples, Painting by Design provides big-picture strategies and techniques alongside tips for identifying and addressing specific compositional problems. Ideal for any artist who wants to hone their skills and develop their sense of composition, Painting by Design stands out among Reid's impressive catalog of painting books.
Based on extensive research studies from the fields ofcommunication, marketing, psychology, multimedia, and law,Advanced Presentations by Design, Second Edition, providesfact-based answers to the most-often-asked questions aboutpresentation design. The book shows how to adapt your presentationto different audience personality preferences, what role your datashould play and how much of it you need, how to turn your data intoa story, and how to design persuasive yet comprehensible visuallayouts. The book's accessible 10-step Extreme PresentationTM method hasbeen field-tested in organizations such as Microsoft, ExxonMobil,HJ Heinz, PayPal, and the Executive Office of the President of theUnited States. Written from the perspective of a marketer andbusiness manager, this new edition offers practical, evidence-basedadvice for bringing focus to problems and overcoming challenges.The book offers practical guidelines for: Structuring Stories: The book presents the SCORE methodfor sequencing data (Situation, Complication, Resolution, Example)into a powerful story that grabs the audience's attention at thebeginning and holds it through to the end. Using Graphics: The author provides numerous examples ofcharts and other graphics, explaining which can help you bestpresent your data. Setting Goals for Presentations: The book reveals whyit's important to set measurable objectives for what you want youraudience to think and do differently after your presentation. This comprehensive resource offers a proven process for creatinga presentation that gets noticed and compels your audience to takeaction. Praise for Advanced Presentations by Design "Shocking but true: You don't have to be Steve Jobs to createpresentations that your audience will enjoy and that will also getyou results. Even for everyday presentations, I've found that Dr.Abela's unique approach helps you replace crushingly dull andoverlong presentations with fresh work your audience really caresabout and that you actually enjoy creating!" —Sanjay Acharya, Vice President, AkamaiTechnologies "Advanced Presentations by Design is the best researchedbook on presentation design that I've ever had the privilege ofreading. I recommend it for those of you who want the confidence ofknowing how best to plan and design successful presentations." —Gene Zelazny, author, Say It with Charts andSay It with Presentations "This book is essential for any executive who doesn't have timeto wade through sixty-page PowerPoint decks. You will want to makethis book required reading for all your staff." —Stew McHie, Global Brand Manager, ExxonMobil
Illustrating his points with many references to actual projects, John Zeisel explains, in non-technical language, the integration of social science research and design. The book provides a provocative text for students in all the fields related to environm
"Eschewing simple formulation of power's dependence on display, Saloni Mathur offers a brilliantly original disentangling of the anxious and involuted attempts to manage India as an 'aesthetic' project. Her account is rich in archival research, theoretically elegant, and exceptionally engrossing. With remarkable clarity, it opens colonial rule's 'cultural techniques' to a new set of illuminating questions."--Christopher Pinney, author of Photos of the Gods: The Printed Image and Political Struggle in India "India by Design is an elegant and precise book, remarkable for its conciseness and clarity. Taking a transnational perspective and deftly engaging postcolonial theory, Mathur explores not only the representations but also the representational practices that shaped imperial, colonial, and postcolonial relations."--Barbara Kirshenblatt-Gimblett, author of Destination Culture: Tourism, Museums, and Heritage "Saloni Mathur's book is a gathering of rare gifts and talents. With the subtle, searching eye of an expert curator, and the analytic skills of a fine scholar, Mathur explores the diverse scales and conflicting values of colonial design and discourse, arts and crafts. Monumental histories of museums are placed beside the petits recits of post-cards; the picturesque Victorian portraiture of Indian life makes a fine contrast with the celebration of 'modern' Indian art in the diasporic world of non-resident Indians. Always open to the lure and pleasure of Imperial display and spectacle, Mathur is equally astute about its underlying strategies of surveillance and subordination. This remarkable work is deeply engaged in the mechanics and mediations of Imperial authority and its visual signs."--Homi Bhabha, Anne F. Rothenberg Professor of the Humanities, Harvard University "Saloni Mathur manages to bring together remarkably diverse strands that make up the contemporary visual cultures of India and provide insights for art historians, anthropologists and cultural theorists alike. India by Design: Colonial History and Cultural Display illuminates issues that are long overdue but hardly ever addressed in the art historical circles. Mathur's command of theory is truly impressive, but even more noteworthy are her insights about Indian modernity and colonial and post-colonial institutions in and outside of the country."--Vishakha N. Desai, President, Asia Society
The Index of American Design was one of the most significant undertakings of the Federal Art Project -- the visual arts arm of the Works Progress Administration. Part of President Franklin D. Roosevelt's New Deal, this ambitious initiative set out to discover and document an authentic American style in everyday objects. The curators of the Index combed the country for art of the machine age -- from carved carousel horses to engraved powder horns to woven coverlets -- created by artisans for practical use. In their search for a true American artistic identity, they also sought furniture designed by regional craftsmen laboring in isolation from European traditions. Kentucky by Design offers the first comprehensive examination of the objects from the Bluegrass State featured in this historic venture. It showcases a wide array of offerings, including architecture, furniture, ceramics, musical instruments, textiles, clothing, and glass- and metalworks. The Federal Art Project played an important role in documenting and preserving the work of Shaker artists from the Pleasant Hill and South Union communities, and their creations are exhibited in this illuminating catalog. Beautifully illustrated with both the original watercolor depictions and contemporary, art-quality photographs of the works, this book is a lavish exploration of the Commonwealth's distinctive contribution to American culture and modern design. Features contributions from Jean M. Burks, Erika Doss, Jerrold Hirsch, Lauren Churilla, Larrie Currie, Michelle Ganz, Tommy Hines, Lee Kogan, Ron Pen, Janet Rae, Shelly Zegart, Mel Hankla, Philippe Chavance, Kate Hesseldenz, Madeleine Burnside, and Allan Weiss.
Between 1996 and 2000 the renowned architects Herzog & de Meuron built a new research centre together with a library, auditorium and cafeteria for the pharmaceutical company Roche in Basle. Situated on the outskirts of the town on the edge of the industrial area, the building was to include a closed section for laboratories yet should also be publicly accessible: the ideal starting point for an interdisciplinary solution. Artist Rémy Zaugg worked together with the architects developing the colours used. In particular he created a dramatic blue wall which separates public and restricted areas. This publication documents the entire project from its genesis to the completed construction, using texts, sketches, plans and photographs. More than a mere monograph, this book provides a fascinating glimpse into the creative collaboration occuring between architects and artists.
Teachers - even those with no formal art training - can bring the inspiration of art into the classroom with this resource! Following basic principles and elements of design (composition, line, texture, color, and so forth), the book provides step-by-step directions for more than 120 classroom-tested art projects. Students will enjoy such activities as creating African masks, op art weavings, and Celtic initials, while learning about art history and other subjects. The projects are easily integrated into a variety of curriculum areas, including math, social studies, and language arts. Many are multiculturally based and most use standard classroom art materials. Grades K-6.

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