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Understanding the elements of two-dimensional design and the infinite options available in organizing choices made are at the core of this book. Wong surveys all concepts of forms and structures, covering most situations in two-dimensional composition, formal or informal.
A comprehensive introduction to the principles, issues, and uses of two-dimensional design In Introduction to Two-Dimensional Design, respected designer and educator John Bowers provides a solid foundation in timeless design principles that are immune to fads and trends. With the help of more than 160 revealing illustrations, he explores both the qualitative and quantitative aspects of 2D design, interweaving historical accounts with penetrating analyses of visual principles and issues found in important contemporary examples. He demonstrates how competing approaches to 2D design--including those based on intuition, play, chance, and empirical research--can be used successfully, either alone or in combination. An excellent book for foundation design courses and a valuable working resource for artists and design professionals, Introduction to Two-Dimensional Design: * Integrates applications from fine art, graphic design, architecture, interior design, and industrial design, as well as from nature and the vernacular landscape * Covers the latest design technology, including video, Web design, and interactive media * Features examples in context that provide the basis for methodical explanations of processes and outcomes
Helps beginning designers think sculpturally by examining the elements of three-dimensional design and the use of simple planes and lines in geometric construction
An unprecedented package that gives readers the content of three important references by one of today's most influential design writers. This is a master class in the principles and practical fundamentals of design that will appeal to a broad audience of graphic artists and designers.
Shows how to use repetition, radiation, gradiation, similarity, concentration, contrast, and anomaly in graphic designs, and describes the process of visualization
Foundations of Design by Jeff Davis provides a straightforward examination of the basic principles of two-dimensional design. Written in a clear and concise style, this textbook presents the elements of design in a logical order, with each chapter building on the next. The book employs a highly visual design with numerous diagrams that elegantly illustrate the fundamental design concepts. The diagrams are paired with relevant examples of contemporary art that connect theory to application. Foundations of Design has been written to be accessible by anyone with an interest in art or design. The efficient, practical approach provides useful guidance for beginning students and practicing professionals alike. The universal ideas on visual communication are appropriate for any creative field, including fine art, graphic design, advertising, illustration, web design, and photography. Foundations of Design is an essential addition to any art and design library. TABLE OF CONTENTS Chapter 1 - Design Chapter 2 - Format Chapter 3 - Line Chapter 4 - Shape Chapter 5 - Size Chapter 6 - Color Chapter 7 - Texture Chapter 8 - Composition Chapter 9 - Space Chapter 10 - Grouping Chapter 11 - Contrast Chapter 12 - Balance Chapter 13 - Emphasis Chapter 14 - Movement Chapter 15 - Unity

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