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PUBLIC SPEAKING is a culturally informed book that never loses sight of its fundamental purpose: to train students to be effective public speakers and listeners in a world filled with monumental cultural, political, and technological changes. It applies 2,500-year-old principles with up-to-date research into concepts, skills, theories, applications, and critical-thinking proficiencies essential for listening and speaking in today's world. Its discussions of classic public speaking topics are all grounded in an awareness of the impact of cultural nuances--ranging from gender differences to co-cultures within the United States to the traditions of other nations. This provides students with a key element in being an effective public speaker: a heightened awareness of and sensitivity to the audience. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
"With this best-selling book, author Clella Jaffa helps you to understand the concepts and develop the skills that will make you a successful public speaker. And going a major step further than other public speaking texts, this book includes practical information and guidance - in every chapter - to help you understand and effectively prepare for and make presentations in the many culturally diverse speaking situations you will encounter." -- back cover.
By Clella Jaffe, the workbook complements and expands students' understanding and use of the book. Part I features a welcome letter to the student and an introductory overview about the benefits of taking a Public Speaking course. Part II features chapter-by-chapter activities, many of which are based on the text's Stop and Check activities and include scenario-based learning that facilitates both individual and group work. Chapter review self-tests with answer keys are also included. Part III features guidelines, checklists, and sample speeches representing a multitude of speech types. Speech preparation forms and checklists are formatted so they can be pulled out of the workbook and submitted.
Critically acclaimed since its first edition, PUBLIC SPEAKING: CONCEPTS AND SKILLS FOR A DIVERSE SOCIETY helps students become effective speakers and listeners in our multicultural society. Jaffe demonstrates the often overlooked connection between diversity and public speaking with fascinating yet practical concepts, such as the canons of rhetoric, diverse listening styles, civility and speechmaking, and the culture of narrative and nontraditional speech organization patterns. She also presents the essentials in public speaking theories, applications, and critical thinking through expanded coverage of basic public speaking skills, rhetorical foundations, and technology. PUBLIC SPEAKING: CONCEPTS AND SKILLS FOR A DIVERSE SOCIETY, Sixth Edition, gives students the tools they need for success in any professional field today. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
The advent of social media has forever changed how organizations communicate with the public, and healthcare organizations are no exception. Beyond Persuasion provides healthcare managers with a guide to using strategic communication to meet both personal and professional objectives in the digital age. Whether healthcare managers are conducting meetings with employees, answering massive amounts of email, or keeping up with Twitter feeds, their success ultimately depends on their strategic communication skills. The first book to offer a strategic approach to managerial communication in health care, Beyond Persuasion is full of valuable information on issues such as how to develop fundamental skills, communicate strategically with internal groups such as employees and medical staff, and develop relationships with the external community and both traditional and new media. In this new edition, Patricia J. Parsons has added new references and resources and has updated the text with fresh material on how to weave social media tools, tactics, strategies, and policies into the fundamental discussion about communication as a personal, professional, and organizational priority.

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