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Learn the rules to building loyal (and lucrative) digital followings Renegades Write the Rules reveals the innovative strategies behind the social media success of today’s top celebrities, brands, and sports icons, and how you can follow their lead. Author Amy Jo Martin is the founder of Digital Royalty and the woman who pioneered how professional sports integrate social media. In this book she shows how to build a faithful following and beat the competition clamoring for people's attention by continually delivering value - when, where, and how people want it. People want to be heard, to be involved, to be entertained, to be adventurous, to be informed. Reveals the winning strategies for using social media to achieve dramatic results Shows how to gain influence with social media that requires an unprecedented (and potentially uncomfortable) level of accessibility and ongoing affinity Filled with illustrative examples of social media successes (including Dwayne 'The Rock' Johnson, Shaquille O'Neal, and Nike) that show how humanizing a brand through social media leads to monetization Explores how Amy Jo Martin and other successful entrepreneurs are becoming renegades by using social media to innovate their personal and professional lives The book reveals one of the basic rules of digital media success: Humans connect with humans, not logos and creative taglines.
The Historic District Action Guide: From Designation Campaigns to Keeping Districts Vital is a results-oriented, straight-talking guide for local activists, professionals, and preservation commissions committed to winning and maintaining local historic districts. Its political approach focuses on the crucial challenges of gaining and sustaining community and local governmental support for historic district regulations. This how-to guide gives citizens who are fighting to designate a local historic district the political know-how to win the support of fellow residents and city hall. Everything is here: learning to think politically, mastering the political process; planning and strategy; campaign organizing and leadership; framing a practical vision; anticipating and handling the opposition; conducting community meetings; skirmishing with property rightists; managing issues, petitions, and public opinion; dealing with public officials; strategizing for public hearings; and winning the vote for district designation. Once the vote is won, the Action Guide shows how to maintain momentum in their communities once the initial political campaign to win historic preservation designation has faded and the real work of enforcement begins.
In this comprehensive book, Cooney touches on each facet of being a successful newborn portrait photographer. She begins by outlining the foundation of her business model and provides insight for the reader to establish something similar for their business. Defining your target market and ideal customer profile are essential to guiding your business in the right direction. Cooney focuses her business, and this book, on what she calls a ‘boutique’ brand. These are pricier photo shoots and packages, which require more time and care. Working with clients at this level often creates a lasting relationship and hopefully, repeat business. This is where the branding of your business is so important. Not only can it deliver regular clients, but can also inspire important word-of-mouth references. Emphasizing how important it is for a photography studio to have structure and direction to become and remain successful, Cooney walks the reader through many scenarios that have helped form her business. A strong social media presence, creative marketing & promotions and repeat customers are the key to standing apart from the competition, therefor remaining vital.
We’ve been conditioned to think about creative genius as a dichotomy: dreamers versus doers, creativity versus discipline, the spark versus the grind. But what if we’re wrong? What if it’s the spark and the grind? We love people whose creative genius arrives in sudden sparks of inspiration. Think of Archimedes in his bathtub or Newton under his apple tree. But we also admire people who work incredibly hard and long for their creative breakthroughs. Think of Edison in his lab, grinding through hundreds of failed variations on the lightbulb. We remember his words in tough times: “Genius is 1 percent inspiration, 99 percent perspiration.” Now Erik Wahl, a visual artist, speaker, and entre­preneur, helps us unite the yin and yang of creativity— the dynamic new ideas with the dogged effort. He shows why we won’t get far if we rely on the spark without the grind, or the grind without the spark. What the world really needs are the creators who can hold the two in balance. Fortunately, it’s possible to get good at both, as Wahl knows from experience. After his corporate career sud­denly ended, he pursued a spark—to paint photorealistic portraits—and ground it out until he got good enough to make very good art very quickly. That’s the basis of his riveting live shows, which have captivated skeptical audiences who never expected to be inspired by art—and taught them to embrace creativity in a whole new way. This book offers surprising insights and practical advice about how to fan the sparks and make the grind more productive. Wahl deftly synthesizes the wisdom of other artists, philosophers, scientists, and business visionaries throughout history, along with his own views. Here’s how he sums up his approach: The world needs people who enjoy swimming in ideas until they discover a great one. The world also needs doers who have a gift for activation, a.k.a. “getting s*** done.” But the most potent individual creators in any industry or environment have learned how to be both. They’ve learned how to spark their grind and they’ve learned how to grind their sparks. As a result, they not only make things happen, they make great things. If you want to ensure constant creativity in your life and produce your most innovative work—this is your guide.
Vuelve la escritora más misteriosa y fascinante de la actualidad, autora de la saga Dos amigas, con más de treinta millones de lectores. La amistad, el primer amor, el cambio climático, los celos, el feminismo, nuestra relación con las plantas, el secreto de una pareja amorosa duradera o la belleza son algunos de los grandes temas sobre los que Elena Ferrante escribió a petición de The Guardian. El resultado es este libro, íntimo e inteligente, en el que, a través de los textos publicados cada sábado a lo largo de un año, la aclamada autora invita a pensar, comparte recuerdos e ideas y emociona como lo hacen sus novelas. ENGLISH DESCRIPTION "Elena Ferrante is the best-selling author of My Brilliant Friend, now an HBO original series. Collected here for the first time are the seeds of future novels, the timely reflections of this internationally beloved storyteller, the abiding preoccupations of a writer who has been called "one of the great novelists of our time" (New York Times). "This is my last column, after a year that has scared and inspired me... I have written as an author of novels, taking on matters that are important to me and that--if I have the will and the time--I'd like to develop within real narrative mechanisms." With these words, Elena Ferrante bid farewell to her year-long collaboration with The Guardian newspaper. For a full year, she wrote weekly articles, the subjects of which had been suggested by The Guardian editors, making the writing process a sort of prolonged interlocution. The subjects ranged from first love to climate change, from enmity among women to the experience of seeing her novels adapted for film and TV."
The must-read summary of Christine Comaford-Lynch's book: "Rules for Renegades: How to Make More Money, Rock Your Career and Revel in Your Individuality". This complete summary of the ideas from Christina Comaford-Lynch's book "Rules for Renegades" demonstrates the author's one simple mantra: be a renegade. Effective businesspeople find ways to explore new ventures in enjoyable ways that express their own personalities. Renegades make money, and have fun doing so. In her book, Christine Comaford-Lynch explains her 10 guidelines for becoming a business renegade and encourages entrepreneurs to challenge assumptions. This summary also gives practical advice on funding and how you can ensure that you don't miss an opportunity to exploit capital within your own organisation. Added-value of this summary: • Save time • Understand key concepts • Expand your business knowledge To learn more, read "Rules for Renegades" and find out how you can become a renegade who does what they love and makes money from it.
Written by two freelancers who broke the rules to win the game, this handbook contains a wealth of information for writers who are frustrated by the seemingly limited ways to operate in the freelance market. A suite of appendixes cover topics such as contract procedures, getting paid, services for freelancers, generating ideas, and doing research.

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