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This book will show you how anyone can be persuaded to do anything. Geoff Burch has written a book that will change almost everything you ever believed about business and selling. Combining the quick wit of a stand up comedian with the serious thoughtfulness of a psychoanalyst, he explains the value and power of persuasion - a verbal martial art that, if used correctly will always give you the outcome you desire in your business dealings. Resistance is Useless will show you how to: * Change anyone's opinion on any subject. * Transform a lynch mob into your most devout supporters. * Avoid wasting thousands of pounds on customer care while your accounts department is threatening to pulp your customer's fingers with a hammer. * Understand how a perfect product demonstration can get you hurled into the street by security. * Sell tanks to Genghis khan. Readership: General Business, customer service and sales.
Resistance is Useless
Language: en
Pages: 278
Authors: Geoff Burch
Categories: Business & Economics
Type: BOOK - Published: 2011-06-15 - Publisher: John Wiley & Sons

This book will show you how anyone can be persuaded to do anything. Geoff Burch has written a book that will change almost everything you ever believed about business and selling. Combining the quick wit of a stand up comedian with the serious thoughtfulness of a psychoanalyst, he explains the
Resistance is Useless
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Pages: 215
Authors: Geoff Burch
Categories: Business communication
Type: BOOK - Published: 1994 - Publisher:

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Go It Alone
Language: en
Pages: 336
Authors: Geoff Burch
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Type: BOOK - Published: 2011-06-15 - Publisher: John Wiley & Sons

In this completely updated and revised edition, Go it Alone! provides essential information for anyone who wants to get out of the rat race and work as a free agent, or start their own business. From the ins and outs of writing a business plan, to how to win customer