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"Technology-enabled businesses offer one of today's best available means to creating wealth, and the successful application of technology increasingly separates an industry's winners from its losers. Even better, while a decade ago the barriers to creating a technology-enabled business required a pole vault, they've lowered to where a determined step in the right direction is enough to get started.There are many important things prospective entrepreneurs and business enterprises need to know to avoid common pitfalls in the fast-paced world of high tech business. This book provides these practical checklists and frameworks that business owners, entrepreneurs, and professionals can apply to any web 2.0 business idea, whether they are developing software and products or beginning a technology-enabled business. The book includes valuable insights on How do you prepare yourself or your company for successful systems implementation? How do you develop a best-practice user interface for your/your company's system? What are some of the most common disconnects between engineers and business people and how can you avoid them? What are the core functional roles in a technology-enabled business and what skills sets do they require? How do you identify worthwhile partnerships and invest in them enough to make them successful? "--
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Securing sponsorship and other sources of funding for events is becoming increasingly competitive, making differentiation and delivery vital. Event Sponsorship and Fundraising explores this complex area of event management, drawing on both experiential marketing and consumer behaviour theories, and developing critical insights on the dynamics of successful event sponsorship. Its coverage includes professional guidance on prospecting for sponsors, brand activation and evaluation, as well as advice on relationship management, proposal writing and pitching to potential sponsors. Event Sponsorship and Fundraising places each of these concepts at the heart of the Integrated Marketing Communications Mix, alongside cutting edge literature on the topic. Written by two highly experienced industry practitioners, both of which now teach on two of the UK's leading event management degree courses, and supported by a comprehensive set of online resources, this book is an invaluable go-to resource for event management students, tutors and professionals alike.
Protecting the environment should be a priority of every theatrical production, but it can be challenging to mount an environmentally-friendly show with limited time, resources, and information. A Practical Guide to Greener Theatre: Introduce Sustainability Into Your Productions not only gives you the information you need to make greener decisions, but provides you with practical, workable solutions. You will learn how to assess and improve every production area – from costuming and painting, lighting and technical direction, to administrative offices and the rehearsal process. Checklists, examples of successful strategies, and step-by-step instructions will show you how to identify areas where manageable, sustainable changes can make your productions greener, and advice from working professionals, with experience greening their own productions, will leave you confident that your processes are environmentally sound. Even non-technical people who find themselves responsible for supervising productions will find green solutions that can be instituted with a staff of volunteers or students. Remember: every step toward sustainability is a step forward. Discover small fixes that will make your theatre productions greener. Examine ways to introduce greener practices in the design, execution, and strike process. Explore how introducing sustainability into your theatre productions can save your company time and money. Learn how sustainability and safety intersect to help protect your workers and volunteers.
SYSTEMS ANALYSIS AND DESIGN IN A CHANGING WORLD teaches the conceptual technical and managerial foundations for systems analysis design and implementation, as well as project management principles for systems development projects. The fifth edition continues the book’s popular format of teaching both approaches to systems analysis and design: the traditional (structured) and the object-oriented (OO). This new edition offers expanded coverage of the object-oriented approach to design in two newly formed chapters, with Chapter 11 concentrating on principles and Chapter 12 covering use case realizations in depth. New and enhanced coverage of project management also teaches important issues related to adaptive projects as well as the traditional predictive approach to projects. Added perspective is provided for students via the running case studies and Best Practices feature. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.