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Create a winning game plan for your digital products with Strategize: Product Strategy and Product Roadmap Practices for the Digital Age. Using a wide range of proven techniques and tools, author Roman Pichler explains how to create effective strategies and actionable roadmaps to help you maximize your chances of creating successful products. Written in an engaging and no-nonsense style, Strategize offers practical advice and valuable examples so that you can apply the practices directly to your products. Comprehensive and insightful, the book will enable you to make the right strategic decisions in today's dynamic digital age. Praise for "Strategize": ""Strategize" offers a comprehensive approach to product strategy using the latest practices geared specifically to digital products. Not just theory, the book is chock-full of real-world examples, making it easier to apply the principles to your company and products. "Strategize" is essential reading for everyone in charge of products: product executives, product managers, and product owners." Steve Johnson, Founder at Under10 Consulting, author, speaker, consultant, guitar player. "Whether you are new to product management or an experienced practitioner, "Strategize" is a must read. You are guaranteed to get new ideas about how to develop or improve your product strategy and how to execute it successfully. It's an essential addition to every product manager's reading list." Marc Abraham, Senior Product Manager at Notonthehighstreet.com. "Roman Pichler's latest book provides essential guidance for all product owners and anyone involved in product strategy or roadmapping. I highly recommend it." Mike Cohn, Author of "Succeeding with Agile," "Agile Estimating and Planning," and "User Stories Applied"
This book frames business analysis in the context of digital technologies. It introduces modern business analysis techniques, including a selection of those in the Business Analysis Body of Knowledge (BABOK) by the International Institute of Business Analysis (IIBA), and exemplifies them by means of digital technologies applied to solve problems or exploit new business opportunities. It also includes in-depth case studies in which business problems and opportunities, drawn from real-world scenarios, are mapped to digital solutions. The work is summarized in seven guiding principles that should be followed by every business analyst. This book is intended mainly for students in business informatics and related areas, and for professionals who want to acquire a solid background for their daily work. It is suitable both for courses and for self-study. Additional teaching materials such as lecture videos, slides, question bank, exams, and seminar materials are accessible on the companion web-page.
In this book the authors present an HCI principle-based approach to develop applications to assist children with disabilities. Design knowledge related to developing complex solution for this audience is explained from an interaction design point of view. Different methodologies, models and cases studies are covered with the aim of helping practitioners to adopt any of the proposed techniques presented in this book. HCI methodologies that adopt an agile strategy are presented, including novel techniques at different development steps, such as: board games, agile planning, agile implementation, method engineering. As this is a huge research field the authors do not just focus on a specific disability but test their methods in different contexts with excellent results. Readers of this book will find both a well-organized and structured set of methodologies and also material that has been tested and refined throughout years of research. Using detailed case studies the reader is guided towards specific solutions which will also provide insights into how to address related problems.
Today's age of disruptive technology is a strategic game changer for most organizations. Unpredictable market conditions create unprecedented challenges for simple organizational survival, let alone avenues for innovation and growth. This volume explores this dynamic environment in which corporate entrepreneurship strategies are pursued.
Outlines how to use social media tools, including Facebook and LinkedIn, in a marketing plan for one's business.
Many organizations are on the endangered species list in this 21st century. Globalization and economic ups and downs are testing the limits of even the most effective enterprises. More than 50 percent of the Top Global 100 companies fall off the list within 10 years. Only 29 percent of small businesses survive even 10 years. The Organizational Survival Code is comprised of capabilities that have helped organizations extend their corporate lifecycle. The seven capabilities are: 1.Ecological Order: strategize to fulfill the most important needs and expectations of your key stakeholders. 2.Purpose: develop a compelling purpose and strategy so that each member instinctively acts to fulfill it. 3.Steady State: design work processes that consistently deliver high quality outputs. 4.Mobilization: solve problems at their source. 5.Complexity: build more self-sufficient, flexible, multi-skilled people and work units. 6.Synergy: develop true partnerships with all stakeholders so that you always enjoy a competitive advantage. 7.Adaptation: re-strategize and redeploy your resources in the midst of external changes to stay atop the lifecycle. The book reviews principles and processes for each of the seven capabilities and uses a multitude of actual case examples to show how others have used them successfully. The target audience is business unit managers, functional leaders and HR professionals. Through the book's many case examples from companies like Ritz-Carlton, 3M, Procter & Gamble, US Synthetic, General Electric, Stora Enso, Walmart, Apple, Honda, Shell and many others you will see how you could develop the capabilities to survive and even thrive even in the toughest of times. PART I: ORGANIZATIONS ARE AN ENDANGERED SPECIES 1.Survival By Design *Dilemmas emerge from organizational misalignments *The intangibles of market value 2.Organizational Lifecycles *Organizational lifecycles *Lifecycles of civilizations and products 3.The Organizational Survival Code *Natural Laws *The Organizational Survival Code 4.How To Design To Code *The Organizational Systems Model *A roadmap for diagnosis and design PART II: THE ORGANIZATIONAL SURVIVAL CODE 5.Strategizing To Meet Stakeholder Needs *The stakeholder ecosystem *Stakeholder feedback *Strategy check *Benchmarking *The balanced scorecard *Subordinate everything else to strategy 6.Developing A Compelling Purpose *What makes a purpose compelling? *Content, Process, Practice *Heartland Plant case example 7.Designing Work Processes That Deliver Quality *Design processes that deliver quality *Getting rid of bureaucracy *Ritz-Carlton and US Synthetic examples 8.Solving Problems At Their Source *The bureaucratic code *How to solve problems at their source 9.Thriving On Complexity *Complexity in nature *Complexity and organizational survival *Getting information to the point of action *Cross-functional career paths *Expanding the skills of supervisors *Building lateral collaboration 10.Developing Synergistic Partnerships *Principles and Tools of synergy *Being a partner *Committing to each other's success *Aligning daily priorities *Making partnership commitments *Mobilizing to help each other in tough times 11.Adapting Ad Infinitum *Steady States are a two-edged sword for survival *Stora Enso case example *How to jump the curve PART III: BEYOND SURVIVAL 12. Meaningful Contributions Endure *The S-Curve elevates us all *Beyond work to contribution

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