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Revealing the secrets of successful persuaders, this text sets out the principles governing the influencing process and looks at the range of situations in which they can be applied. Identifying four main personality types, the author shows which communication styles work best for each. With examples, exercises and checklists, and separate chapters on writing, telephoning and presentation, the book provides a comprehensive guide to persuading people to do what you want them to.
The Art of Persuasion teaches you how to get what you want when you want it. You would love to have that ability, right? After studying some of the most successful men and women in modern history, author Bob Burg noticed how many common characteristics these people have—and shares them all with you. One trait that stands above all the rest is their ability to win people over to their way of thinking—they were all persuasive. Each of these life winners had a burning desire, coupled with great creativity, and a total, unshakable belief in their mission or cause. The Winning principles you will learn include: Making People Feel Important Everything is Negotiable Dealing with Difficult People Persuasion in Action What Sets You Apart from the Rest Nuggets of Wisdom Presented in everyday, clear, and often humorous language, The Art of Persuasion leaves an impression on you that will last a lifetime—filled with one success after another!
You may think you know what you want in life, but having the idea, the goal, the means, the business plan or the enthusiasm will only get you halfway there. Whatever it is that you want to make happen – whether a new business, community project or innovative idea – the one crucial factor by which it will stand or fall is how well you can communicate it to others. This invaluable book explains just why good communication is so critical and reveals the secrets of honing your skills to ensure your goal is realised. From planning your initiative tois realised. From planning your initiative to making an effective pitch when the stakes are high, international communication coach Juliet Erickson presents the best insights and techniques of persuasive communication that are essential to really make your great ideas happen.
The Art of Persuasion focuses on the basic techniques to use to ethically persuade others in a variety of situations. It is packed with the latest cutting edge information on The Art of Persuasion and covers nearly every bit of information you wanted to know to make anyone do whatever you want, without wasting your time, energy, and self-esteem. It defines persuasion as an intrinsic quality of human communication, addresses the issue of ethics, discusses emotions and subconscious and conveys tips, tricks and guidelines so that you are able to develop a greater mastery in the Art of Persuasion to ethically achieve your goals and improve your life. Structured in such a way as to follow a linear development of information, while maintaining the independence of the various chapters that can be read separately and without following a predetermined track, the book clarifies what you should never do when it comes to using persuasion and why just a few minutes of storytelling, using your voice with expression and projection, is an important aspect to overcome resistance to change and penetrate the minds and hearts of your audience. If you are interested in learning everything there is to know about The Art of Persuasion, this is going to be one the most important information you'll ever read.
Is political propaganda intended to be deceitful? Is it just a means of persuasion, of informing its audience where their best interests lie? The Art of Persuasion boldly examines this difficult and controversial question in the context of Republican Rome. With references to the book's numerous illustrations, Jane Evans convincingly argues that the images with which Romans adorned the buildings they sponsored, the types they struck on their coins, and the works of art they commissioned began to contain self-promoting references considerably earlier than scholars have generally thought. Through individual studies of famous legends--the wolf and twins, the founding of Rome by Aeneas--the author reveals that men were increasingly interested in tracing their descent from divinities, in claiming the noble charac-teristics[sic] of their putative ancestors, and in seeking other ways to improve their social standing and political opportunities. This important and controversial book will be of interest to students of Roman society and history, art historians, numismatists, and all those interested in the dynamics between those in power and those not.
Includes chapters by Umberto Eco and Patrick McCarthy, this book examines political propaganda in Italy from the fall of fascism to the present and explores the various ways that political information has been conveyed throughout this period.
Those who know the secrets of the subconscious language are capable of convincing others of almost anything, sell any product and effectively negotiate the terms of any contract. The common statement that the ability to effectively convince others is a gift with which one has to be born is not true. Effective communication and persuasion is a science and art which may be mastered by anyone. The techniques described in this book may give you enormous power over the minds, feelings and behavior of other people. By reading it, you will learn how important the choice of words and formulating sentences is. You will see for yourself that there exists a second, unknown language, used by your subconsciousness and by those who influence it. You will learn not only to effectively do the same but you will also start noticing the manipulations of others. Andrzej Batko—psychologist, NLP and business trainer with many years of professional experience in Canada and USA. He is known in the narrow specialist circles as an expert who teaches the the newest techniques of influencing people. He is the co-author of a “secret” book for politicians on the subject of the language of persuasion. His services are used by those who have already realized how important the ability to unnoticeably influence the thoughts, emotions and behaviors of others in business is. He is one of the few psychologists who combine and use the newest scientific discoveries in psychology to generate profits in business. Andrzej Batko is not only the finest NLP trainer in Poland, he is one of the finest in the world. His knowledge of human behavior, what works and what doesn’t, and most importantly, his ability to transfer this information to the student is rarely seen. Dr Kevin Hogan, author of The Psychology of Persuasion

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