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All entrepreneurs start their companies because they think it will give them freedom-freedom to work on their own terms, be their own bosses, and create a company that meets their needs. But so often the opposite happens, and they end up encumbered by businesses that bear little to no resemblance to those they had envisioned. They wind up working for their companies, but their companies don't work for them. Despite the freedom that striking out on your own promises, most of the accepted wisdom on how to build a small business advocates a one- size-fits-all approach. So-called experts-and sometimes just well-meaning friends-urge business owners to grow fast, be more profitable, and imitate other successful start-ups. And while these tips may work for some, they fail to consider the astounding variety of values and motivations that individuals have for starting a business. Too often, owners sacrifice their personal satisfaction in order to conform to unnecessary (and often unworkable) standards. Adelaide Lancaster and Amy Abrams have seen this problem for years when working with women entrepreneurs like themselves. They set out to explore how successful female business owners have grown their enterprises in a way that sustains their own personal goals and needs, not someone else's standards. Drawing on the true stories of nearly 100 entrepreneurs, as well as their own experiences, Abrams and Lancaster guide readers through the best principles that really matter when you work for yourself. For instance: Figure out what's in it for you: Clarify why you started your business and what you want to get out of it over the long haul. Find a role that suits your strengths: Identify where you add the most value and can have the most impact. Embrace experimentation: Trying new things gives you the opportunity to see what works and what doesn't and opens up unseen possibilities. This book empowers entrepreneurs to ignore popular "wisdom" and peer pressure to take charge of their businesses in a way that will help them succeed on their own terms.
Sweet and Sour is the first in-depth anthropological study of Taiwanese women entrepreneurs, their career ambitions, their family relations, and their projects of self-identity. Focusing on the voices and perspectives of the women themselves, Scott Simon draws from life-narratives of women from various ages, ethnic groups, social classes, and occupations to provide a diverse set of rarely heard native voices speaking out on gender and entrepreneurship in Taiwan. This rich collection of life histories provides a unique understanding of Taiwanese society and the place of women within it.
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It doesn't matter how old you are or where you're from; you can start a profitable business. The Young Entrepreneur's Guide to Starting and Running a Business will show you how. Through stories of young entrepreneurs who have started businesses, this book illustrates how to turn hobbies, skills, and interests into profit-making ventures. Mariotti describes the characteristics of the successful entrepreneur and covers the nuts and bolts of getting a business up, running and successful.
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