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Southeast Asia has a population of more than half a billion, yetits economy is dominated by about 40 families, most of OverseasChinese descent. Their conglomerates span sectors as diverse asreal estate, telecommunications, hotels, industrial goods,computers and sugar plantations. New Asian Emperors showshow and why Overseas Chinese companies continue to dominate theregion and have extended their reach in East Asia, despite theAsian financial and SARS crises of the past decade. The authorsbase their conclusions on in-depth structured interviews spanning adecade with the often elusive Overseas Chinese CEOs including LiKa-shing, Stan Shih, Victor Fung, Stephen Riady and Sukanto Tanoto,as well as on the strategic information that their companies use. The analysis of the New Asian Emperors’ present-daymanagement techniques and practices draws on the history, cultureand philosophical perspectives of the Overseas Chinese in SoutheastAsia. In the midst of today’s global economic crisis, thisbook also takes a fresh look at the role and management practicesof the Overseas Chinese as they continue to create some ofAsia’s wealthiest and most successful companies. New Asian Emperors explains: The sources and characteristics of Overseas Chinesemanagement Whether Overseas Chinese management practices will spread inthe same way that Japanese management did in the 1970s Whether Western management technologies have found themselvesoutmaneuvered in Asia’s post-crisis arena The Overseas Chinese managers’ strategies for theinformational black hole of Southeast Asia and what Westernmanagers can learn from them The New Asian Emperors’ unique strategic perspectivesand management styles revealed through exclusive, in-depthinterviews The implications for successfully co-operating and competingwith the Overseas Chinese of Southeast Asia New Asian Emperors offers key insights into the OverseasChinese and the important role that cultural roots play in theirdominance of Southeast Asian business.