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Cases in Marketing Financial Services presents several cases from different countries relating to the marketing of financial service. The book tackles both strategic and tactical marketing issues, and then covers a wide range of institutions and markets. The text will be of great use to professionals in the financial service industry.
Treating and Beating Heart Disease is an accurate, up-to-date guide to the cardiac medicines currently prescribed in the United States. This valuable manual provides answers to patient questions about their medication, presenting possible side effects of each medicine; and emphasizing the important role of doctor-patient comunication in overall health. This comprehensive and concise manual elevates communication in healthcare by providing patients with the information they need to better understand medication Women's Heart Foundation (WHF) is a 501c3 charity and the only non-governmental organization that designs and implements demonstration projects for prevention of heart disease. Our mission is to improve survival and quality of life by institutionalizing women’s heart care and wellness
Her detailed analysis of popular beliefs and behaviours reveals the compelling logic of personal decisions about health and healing. Experience and expectation, not fear and ignorance, shaped the health care choices of both cancer sufferers and the "healthy" public. A close examination of three unconventional practitioners in Ontario demonstrates the importance and vitality of alternative medicine. By presenting treatment options that were congenial and plausible to cancer sufferers, these healers contested the authority of conventional medicine. An investigation of government cancer care policy, particularly the activities of Ontario's Commission for the Investigation of Cancer Remedies, exposes the difficulties of defining legitimate health care and the limits of state support for the medical profession. This is, ultimately, a book about who held power in medical encounters in the past. With masterful assurance and a highly readable style, Clow portrays the disputes between sufferers and healers, practitioners and politicians, and legislators and laity that coloured perceptions of medical authority and constrained the power of the profession.

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