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The Super Fashion Designer is a visual guide of business practicing in the fashion industry. It applies beautiful graphic illustration to transform the complex theory into interesting read. The book provides a better understanding of the real world of fashion, from how to predict fabric usage to reading customers' body language, this book provide insights and knowledges for anyone who are in the fashion industry.
For such a beautiful industry, there is a lot of ugly behind the scenes in modelling. Exploitation has always existed in the fashion industry, because it is so aspirational. By cutting through the smoke and mirrors, The Model Manifesto empowers and educates models to take control of their lives into their own hands and educates the public on the reality of what's involved in modelling. Leanne Maskell has drawn on her 13 years of experience working as an international model together with her legal background to create this easy-to-understand, A-Z guide in order to end exploitation of vulnerable models and wanna-be models. With contributions from top industry experts, The Model Manifesto includes solid advice on everything from mental health issues to paying tax. It covers every aspect of the modelling industry in detail to give an honest and realistic insider view, covering both the highs and the lows. The way to end the exploitation and the ugly in the industry is by education, awareness and building change from the inside out.
In todays' highly competitive global market, fashion designers, entrepreneurs and executives need state, federal, and international laws to protect their intellectual property-their brands and the products by which their customers recognize them. Fashion Law provides a concise and practical guide to the full range of legal issues faced by a fashion company as it grows from infancy to international stature. Updated to reflect recent legal decisions and regulatory developments, this revised edition covers such a vital issues as intellectual property protection and litigation, licensing, anti-counterfeiting, start-ups and finance, commercial transactions, retail property leasing, employment regulations, advertising and marketing, celebrity endorsements, international trade. Features of the text help to make legal concepts accessible to the lay reader. More than 25 leading attorneys practicing in the emerging legal specialty of fashion law contributed the chapters for this authoritative text, and their expertise provides a foundation for fashion professionals and their legal advisors to work together effectively. New to this Edition~Expanded section on Intellectual Property protection, including an all new Chapter 6 on Litigation~All new Chapter 10 on Fashion Finance Features~Box Features provide real-life examples that demonstrate the role that law plays in the fashion business, including landmark court cases and current events~Practice Tips discuss legal issues that should be considered as fashion designers and executives establish procedures for conducting their business~Sample Clauses familiarize readers with the legal language that covers the rights and responsibilities of the parties to agreements. Instructor's Guide and PowerPoint presentations available.
The Fashion Design Manual is a comprehensive introduction to the world of fashion. It introduces the reader to the cycles and trends of fashion, the principles and practice of fashion design, the range of techniques and skills required to be successful in the industry, and the economic reality of the world of retail fashion. The Fashion Design Manual follows the path a garment takes from sketch to sample, through production and finally via the retail outlet to the wearer. The book is very generously illustrated with drawings, sketches, and photographs throughout.
Entrepreneurship involves the creation process-creating something new of value. The creation has to have value to the entrepreneur and value to the audience for which it is developed. This audience can be (1) the market of organizational buyers for business innovation, (2) the hospital's administration for a new admitting procedure and software, (3) prospective students for a new course or even college of entrepreneurship, or (4) the constituency for a new service provided by a non-profit agency. Second, entrepreneurship requires the devotion of the necessary time and effort. Only those going through the entrepreneurial process appreciate the significant amount of time and effort it takes to create something new and make it operational.
Guides students and professionals through the fashion design process, from creating a garment to marketing it, in an updated edition that includes new information on digital technology, portfolio building, and other industry topics.
Examines the various approaches to visual merchandising and retail display, from the initial design process through to product handling and experimentation.
This second edition of Historical Dictionary of the Fashion Industry contains a chronology, an introduction, appendixes, a bibliography. The dictionary section has over 1,400 cross-referenced entries on designers, models, couture houses, significant articles of apparel and fabrics, trade unions, and the international trade organizations.
WRITING: A MANUAL FOR THE DIGITAL AGE, BRIEF 2nd Edition, is the rhetorical handbook for composing in the 21st century. Blakesley and Hoogeveen place students' writing front and center with an innovative page format that keeps students' attention focused on their own writing and on activities, checklists, projects, and visual aids that help them write. The page design and innovative visuals make information about writing, reading, research, documentation, technology, and grammar easy for students to access and understand. To accomplish their writing tasks, students are taught to ground their rhetorical decisions in the specific context in which they are writing. Because writing and reading occur both in print and online, WRITING: A MANUAL FOR THE DIGITAL AGE, BRIEF 2nd Edition, prepares students to work with images, audio, video, and print. Technology Toolbox features throughout, as well as two dedicated parts of the book (Parts 6 and 7), teach students how to compose with technology intelligently. A new chapter on Writing in Online Courses, the first of its kind in a handbook, will guide students in addressing this new but increasingly common context for writing. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
The U.S. Bureau of Labor Statistics reports an average annual income of $69,270 for fashion designers. Opportunities in the fashion design industry are expected to rise about 10 to 12 percent through the next few years. Many designers also go into other areas of the fashion industry, including: fashion buyer, fashion coordinator, retail store manager, and many more. You do not need to live in New York City, and you can start out small or even part time. Ralph Lauren's Polo empire was established on a small mens tie collection that he sold to Bloomingdale's. Demand for fashion designers should remain strong, as consumers hungry for new fashions and apparel styles will spur the creation of new clothing and accessory lines. This new book is a comprehensive and detailed study of the business side of the fashion, fashion design, and consulting business. You will learn everything from the initial design and creation to manufacturing and marketing. If you are investigating opportunities in this type of business, you should begin by reading this book, hopefully picturing yourself producing the perfect dress worn by one of Hollywood's elite. If you enjoy working with people and keeping up on the latest trends, this may be the perfect business for you. Keep in mind this business looks easy but, as with any business, looks can be deceiving. This complete manual will arm you with everything you need, including sample business forms; contracts; worksheets and checklists for planning, opening, and running day-to-day operations; lists; plans and layouts; and dozens of other valuable, time-saving tools of the trade that no designer should be without. While providing detailed instruction and examples, the author leads you through every detail that will bring success. You will learn how to draw up a winning business plan and about basic cost control systems, copyright and trademark issues, branding, management, legal concerns, sales and marketing techniques, and pricing formulas. You will learn how to set up computer systems to save time and money, how to hire and keep a qualified professional staff, how to meet IRS requirements, how to manage and train employees, how to generate high profile public relations and publicity, and how to implement low cost internal marketing ideas. You will learn how to build your business by using low and no cost ways to satisfy customers, as well as ways to increase sales, have customers refer others to you, and thousands of great tips and useful guidelines. This manual delivers innovative ways to streamline your business. Learn new ways to make your operation run smoother and increase performance. Successful designers will appreciate this valuable resource and reference it in their daily activities as a source of ready-to-use forms, Web sites, operating and cost cutting ideas, and mathematical formulas that can easily be applied to their operations. The companion CD-ROM is included with the print version of this book; however is not available for download with the electronic version. It may be obtained separately by contacting Atlantic Publishing Group at [email protected] Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company president s garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed.
Part memoir, part business manual, and 100% juicy—the inside story of Juicy Couture, one of the most iconic brands of our times While working together at a Los Angeles boutique, Pamela Skaist-Levy and Gela Nash-Taylor became fast and furious friends over the impossibility of finding the perfect T-shirt. Following their vision of comfortable, fitted T-shirts, they set up shop in Gela’s one-bedroom Hollywood apartment with $200 and one rule: Whatever they did, they both had to be obsessed by it. The best friends’ project became Juicy Couture. Pam and Gela eventually sold their company to Liz Claiborne for $50 million, but not before they created a whole new genre of casual clothing that came to define California cool. Pamela and Gela built an empire from the ground up, using themselves as models to build their patterns and placing their merchandise by storming into stores and handing out samples. They balanced careful growth with innovative tactics—sending Madonna a tracksuit with her nickname, Madge, embroidered on it—and created a unique, bold, and unconventional business plan that was all their own: the Glitter Plan. Now, Pam and Gela reveal the secrets of Juicy’s success: how they learned to find and stick with the right colleagues and trust their instincts when it became time to move on to their next project. They also share their missteps and hilarious lessons learned—like the time robbers stole one thousand pairs of maternity shortalls, which the partners took as the first sign to get out of the maternity clothing business. Told in the bright, cheery voice that defines Juicy style even today, The Glitter Plan shows readers how to transform passion and ideas into business success. Aspiring designers, Juicy fans, and business readers of all stripes will be enthralled by the story of spirit and savvy behind Pam and Gela’s multimillion-dollar fashion empire.
Be in Charge: A Leadership Manual defines what "leadership" is. It includes comprehensive coverage on various types of chiefs (including both business and academic) and discusses gender differences in leadership styles. Also included are terrific tips on how to dress as a leader, budget time efficiently, gain loyalty and respect, terminate employees professionally, recruit qualified people, treat adversity in the workplace, survive and enjoy retirement, and much more. A Foreword by Jeffrey R. Immelt, Chairman of the Board and Chief Executive Officer of GE, comments on the author's leadership expertise Original cartoon artwork enriches the text as well as entertains the reader Contains advice for women on how to break through "the glass ceiling" to become executives Includes information on the differences between business and academic chiefs Gives practical tips on how to dress as a leader, budget time efficiently, gain loyalty and respect, terminate employees professionally, recruit qualified people, treat adversity in the workplace, survive and enjoy retirement, and much more
If you've ever dreamed of working at Vogue, photographing supermodels, or outfitting celebrities, In Fashion will equip you with everything you need to know to get an “in” into fashion. Former beauty and fashion news director of Harper's Bazaar and editor in chief of Seventeen, Annemarie Iverson—the outsider’s insider—knows just how to get noticed and stay on top. In Fashion is packed with her insightful tips, along with advice from leaders at Michael Kors, Bergdorf Goodman, Condé Nast, and more. Straightforward, honest, and insightful, Iverson has put together a book that will help you determine your best fashion career fit will providing a bird’s eye view into the most elite fashion companies. Along the way, you’ll learn what school may be best for you, as well as how to write a chic resume, handle the pressures of a fast-paced environment, hone your skills to make you a success in your ideal job, and more. The most comprehensive guide available for a notoriously competitive industry, In Fashion exposes all of its seams, with plenty of details on what it's like to work at dozens of of elite and cutting-edge companies. Whether you're just getting started or are considering a career switch, In Fashion offers all the resources you need to land your dream job in fashion. From the Trade Paperback edition.
Learning Qlik® Sense is for anyone seeking to understand and utilize the revolutionary new approach to business intelligence offered by Qlik Sense. Familiarity with the basics of business intelligence will be helpful when picking up this book, but not essential.
This book is well documented, well written, well researched and is up-to-date. It is non-sexist. It is more than a `manual for business communicators.' It is more than a book of `how to's.' And it is more than a book of do's and don'ts. The authors and contributors skillfully draw upon a broad range of social sciences literature and their personal communication experience, both of which make this book invaluable in our understanding of the relationship between communication theory and practice. Beyond that, they offer clear guidelines for effective public communication. Public Relations Review This book discusses the strategy of targeted communication and explains the steps necessary to plan and implement an effective information program. Selnow and Crano both place their recommendations in a communication theory and research perspective and show them to have practical application in real-world programs. They deal not only with the how to's, but with the why's as well.

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