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James Ruppert explains why German cars from the 1980s were quite simply, wunderbar. Because when it came to build quality, reliability and performance, every other car made anywhere else in the world was rubbish. The 1980s was a time when if you went shopping a VW Polo was the perfect companion. Beating an MG away from the lights was dead easy in a GTI and making a lasting impression meant arriving in an SL, SLC or any enormous Mercedes S-Class. It was a time when BMW M3s were racing certainties and a Quattro Turbo would always stay glued to the road. Getting poolside and on the sun lounger before the Germans only required one of their fine Audi 100 Avants. Proper showing off meant a Porsche 911 Turbo with its wonderful attention seeking tea tray rear spoiler. And the model that every young, upwardly mobile professional wanted parked outside his or her mews flat was a BMW 3 Series. Ruppert details how all these companies progressed to the 1980s and just what they did when they got there. Luckily he was there too, flogging BMWs at the prestigious West End Showroom in Park Lane, to yuppies, film stars and anyone else who could afford the non-refundable 10% deposit. From the author of the critically acclaimed, "The British Car Industry Our Part in its Downfall," here is his unique take on the German one, and why it won.
Seminar paper from the year 2006 in the subject Economics - Industrial Economics, grade: 1,3, University of Queensland, course: CONTEMPORARY BUSINESS IN EUROPE, 36 entries in the bibliography, language: English, comment: Use of references to support assertions (e.g. journal papers, internet resources, textbooks) Future developments that will impact the industry - Recommendations and justification about how to enter the industry (greenfield investment, strategic alliance, licensing agreement) - Use of analysis tools (SWOT), abstract: Nowadays, "Germany is the third largest manufacturing country for passenger cars and commercial vehicles, one in ten of all vehicles produced worldwide comes off a production line in Germany" . For several decades the automobile industry has been a key sector in the German economy and the most active and largest Industry in the European Union . Germany is host to major car manufacturers, including prestigious brands such as: Audi, BMW, Mercedes, Porsche and Volkswagen. These brands are world famous for their innovation and quality. They are both accepted and popular all over the world. This essay will describe the automotive industry in Germany and impact of regulations and policies placed on it from both the European Union and the German government. In particular the major markets, growth rates, annual expenditures/profits of this industry will be considered. Moreover, future impacts will be analysed whilst recommendations and justifications how to enter the industry will be given.
The automotive industry is a major pillar of the modern global economy and one of Europe’s key industries. There can hardly be any doubt about the important role of this sector as an engine for employment, growth and innovation in Europe, and there are crucial challenges and opportunities ahead. The authors shed light on a broad range of issues – globalisation and restructuring, trade and foreign direct investment, innovation, regulation, and industry policy – and put a special focus on the new member states. While change may be inevitable, progress is not. This book shall serve as a map to all stakeholders: business executives and policy makers, investors and scholars.
André Jerenz develops a price-based revenue management framework to support retailers in establishing better and more profitable pricing strategies, including assigning an initial asking price and the adjustment of price over time.
Cognitive-strategic capabilities of a country are decisive for overcoming the strong path dependence in climate-related policies and to achieve ecological and economic modernization. This is the result of a unique comparison approach focusing on four highly intertwined policy areas (Automobiles, Nuclear Energy, Renewables and Rare Earth) in Japan and Germany. Both countries have in principle sufficient economic, technological and institutional capacities for an ecological transformation, but they are lacking an integrated policy strategy to mobilize and organize the existing capacities in favor of structural changes. The focused four policy areas are analyzed in depth and compared by experts from political science.
Climate change has taken centre stage in Eurpean and international politics. The fourth assessment report of the Intergovernmental Panel on Climate Change (IPCC), released in 2007, confirmedthat climate change is on eof the most serious threats to international security and the well-being of human kind. At the European level, climate change has become a major agenda item regularly discussed by the European Council. Internationally, the issue has become one of "high politics". Since 2005, it has been a top priority of the G-8 Summits, and both the UN Security Council and the UN General Assembly have placed it high on their agendas. World leaders are rallying to achieve a new global deal to combat global warming under the UN Framework Convention on Climate Change. Overall, there is hardly any high-level political encounter in which the issue is not discussed. The European Union as established itself as the most ptrominent international leader on the issue. It has been one of the most fervent supporters of the UN Framework Convention on Climate Change and its Kyoto Protocol, striving to sustain its leadership in the efforts to reach a new global agreement post-2012. The EU has also increasingly underpinned its international leadership position with domestic action. Most prominently, it introduced a greenhouse gas emissions trading scheme in 2005. The Period 2007-2008 saw a major overhaul and leap forward in the development of a renewed EU framework of policy and legislation to address climate change. Most importantly, the new EU climate policies include a set of legislative acts adopted in early 2009 and known as the "climate and energy package" that is designed to acheve the EU's target of reducing greenhouse gas emissions by 20% and increasing the share of renewable energies to 20% by 2020. This volume provides a timely overview and assessment of the development of the new EU climate policies with a focus on the new climate and energy package. Are EU climate policies sufficient to meet the environmental, economic and political challenge posed by global climate change? How do international and domestic climate poliies of the EU intereact and are they mutually supportive? What are the prospects for the EU keeping its international leadership in the face of a more engaged US and increasingly assertive emerging economies? In addressing these questions, the volume aims to enhance understanding and contribute to further discussions on the current and potential reole of the EU in the fight against climate change.
This title was first published in 2002. This compelling text provides fresh insight into an area that is often touched upon, but rarely examined in any great detail - the relationship between Multinational Enterprises (MNEs) and their host governments. Taking Japanese Foreign Direct Investment (FDI) strategy, arguably the model of FDI, Young-Chan Kim takes a revealing look at why the United Kingdom (UK) has dominated among the EU member states for FDI destination, while ironically losing its nationalized car manufacturers. Scholars of business history, international business and business economics will find this work invaluable.

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