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James Ruppert explains why German cars from the 1980s were quite simply, wunderbar. Because when it came to build quality, reliability and performance, every other car made anywhere else in the world was rubbish. The 1980s was a time when if you went shopping a VW Polo was the perfect companion. Beating an MG away from the lights was dead easy in a GTI and making a lasting impression meant arriving in an SL, SLC or any enormous Mercedes S-Class. It was a time when BMW M3s were racing certainties and a Quattro Turbo would always stay glued to the road. Getting poolside and on the sun lounger before the Germans only required one of their fine Audi 100 Avants. Proper showing off meant a Porsche 911 Turbo with its wonderful attention seeking tea tray rear spoiler. And the model that every young, upwardly mobile professional wanted parked outside his or her mews flat was a BMW 3 Series. Ruppert details how all these companies progressed to the 1980s and just what they did when they got there. Luckily he was there too, flogging BMWs at the prestigious West End Showroom in Park Lane, to yuppies, film stars and anyone else who could afford the non-refundable 10% deposit. From the author of the critically acclaimed, "The British Car Industry Our Part in its Downfall," here is his unique take on the German one, and why it won.
German cars are synonymous with quality and prestige. A strong claim can be made that automobile transportation was primarily invented in Germany, which today is still home to some of the most important names in the international auto industry. This book retraces the story of some of the most significant German automakers and their models, covering over a hundred years of history, and presenting legendary creations that have left their mark on the auto's evolution and in the hearts of many enthusiasts. German manufacturers have always played an essential role in the automobile sector, at first with names such as Horch, Auto-Union and Maybach, and later with brands like Audi, BMW, Mercedes Benz and Porsche, which today are considered among the world's most prestigious for quality, style and performance. This book presents the most important models in German car manufacturing history, from the Benz-Patent-Motorwagen 1 of 1886 through the race cars of the pre-war period, the cars of the economic boom, and the ever-famous Porsche 911 and the brand new bestsellers from Stuttgart, Munich and Ingolstadt.
The automotive industry is a major pillar of the modern global economy and one of Europe’s key industries. There can hardly be any doubt about the important role of this sector as an engine for employment, growth and innovation in Europe, and there are crucial challenges and opportunities ahead. The authors shed light on a broad range of issues – globalisation and restructuring, trade and foreign direct investment, innovation, regulation, and industry policy – and put a special focus on the new member states. While change may be inevitable, progress is not. This book shall serve as a map to all stakeholders: business executives and policy makers, investors and scholars.
André Jerenz develops a price-based revenue management framework to support retailers in establishing better and more profitable pricing strategies, including assigning an initial asking price and the adjustment of price over time.
Cognitive-strategic capabilities of a country are decisive for overcoming the strong path dependence in climate-related policies and to achieve ecological and economic modernization. This is the result of a unique comparison approach focusing on four highly intertwined policy areas (Automobiles, Nuclear Energy, Renewables and Rare Earth) in Japan and Germany. Both countries have in principle sufficient economic, technological and institutional capacities for an ecological transformation, but they are lacking an integrated policy strategy to mobilize and organize the existing capacities in favor of structural changes. The focused four policy areas are analyzed in depth and compared by experts from political science.
Over the past decade, the "German Model" of industrial organization has been the subject of vigorous debate among social scientists and historians, especially in comparison to the American one. Is a "Rhenish capitalism" still viable at the beginning of the 21st century and does it offer a road to the New Economy different from the one, in which the standards are set by the U.S.? The author, one of Germany's leading economic historians, analyzes the special features of the German path to the New Economy as it faces the American challenge. He paints a fascinating picture of Germany Inc. and looks at the durability of some of its structures and the mentalities that undergird it. He sees a "culture clash" and argues against an underestimation of the dynamics of the German industrial system. A provocative book for all interested in comparative economics and those who have been inclined to dismiss the German Model as outmoded and weak.

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