Download Free The Perception Of Nature In Travel Promotion Texts Book in PDF and EPUB Free Download. You can read online The Perception Of Nature In Travel Promotion Texts and write the review.

Given the consolidated effects of the greening process on the tourism industry, this volume investigates the relationship between three areas of research - the natural environment, tourism and discourse -, and how this relationship is affected by and affects society as a whole. In particular, the book highlights the central role of language in constructing eco-friendly tourist sites. Since the images associated to nature are various, this study examines the uses of nature and explores how the terms nature and natural are constructed within the texts. The research identifies how nature is linguistically defined and constructed by advertisers in travel promotion texts in order to attract potential 'green' tourists. The study also analyses the promotion of protected areas to verify the extent to which these areas meet the criteria on sustainable tourism set by the World Tourism Organization.<BR> By adopting a corpus-based discourse analysis perspective which combines both qualitative and quantitative approaches, the book unravels the complex interrelationship between the environment, tourism and advertising.
It is mainly within and around Mediterranean itineraries that the European Union seeks its in/tangible cultural heritage, an important component of both individual and collective identities. This volume brings together many different strands of analysis, helping to shed light on the multifaceted entities that constitute the socio-semiotic landscape of the Mediterranean. It views this vibrant scenario from a cross-cultural perspective, and investigates the domains of national identities and stereotypes, advertising and social media, TV series, myths and festivals, landscapes, culture-bound terms, migrating words, and food. More specifically, some chapters revolve around issues of intra-/inter-group identities in the context of itineraries of recent or historical migrations, and how such variegated identities are re-shaped by and through the media, in a dynamic interplay of symbols and clichés. In the same vein, gender issues are also addressed in a dimension suspended between tradition and modernity, with a special focus on Turkish women. The multi-dimensional Turkish culture and landscape are also voiced through an example of blended American/Turkish children’s literature. Other chapters explore the language of tourism in the diverse multimodal representations and textualizations of the tourist experience in Mediterranean destinations, mainly expressed through social media. The contemporary appreciation of the Mediterranean Diet as a global cultural heritage is also explored through the magnifying lens of such media. Given the variety of perspectives and methodological approaches adopted by the contributors, this volume offers useful insights to students and practitioners of discourse analysis alike. From an educational perspective, the book, which also includes practical worksheets, can be used in first- and second-level degrees in Foreign Languages, Communication, Political Sciences, Media and Cultural Studies, as well as specific courses in linguistics, multimodal studies, critical discourse analysis and corpus linguistics. The underlying rationale of the book is its concentration on the prominent role of English in representing the Mediterranean heritage, despite the fact that it is a non-Mediterranean language. At the same time, the volume bridges the gap between academic research and class practice at the university level.
Teaching English for Tourism initiates a sustained academic discussion on the teaching and learning of English to tourism professionals, or to students who aspire to build a career in the tourism industry. Responding to a gap in the field, this is the first book of its kind to explore the implications of research in English for tourism (EfT) within the field of English for specific purposes. This edited volume brings together teachers and researchers of EfT from diverse national and institutional contexts, focusing on connecting current research in EfT contexts to classroom implications. It considers a wide range of themes related to the teaching of EfT, including theoretical concepts, methodological frameworks, and specific teaching methods. The book explores topics relating to the impact of changing technologies, the need for cultural understanding, and support for writing development, among others. Teaching English for Tourism explores this growing area of English for specific purposes and allows for researchers and practitioners to share their findings in an academic context. This unique book is ideal reading for researchers, post-graduate students, and professionals working in the fields of English language teaching and learning.
Environmental translation studies has gained momentum in recent years as a new area of research underscored by the need to communicate environmental concerns and studies across cultures. The dissemination of translated materials on environmental protection and sustainable development has played an instrumental role in transforming local culture and societies. This edited book represents an important effort to advance environmental studies by introducing the latest research on environmental translation and cross-cultural communication. Part I of the book presents the newest research on multilingual environmental resource development based at leading research institutes in Europe, Latin America, North America, and the Asia-Pacific. Part II offers original, thought-provoking linguistic, textual and cultural analyses of environmental issues in genres as diverse as literature, nature-based tourism promotion, environmental marketing, environmental documentary, and children’s reading. Chapters in this book represent original research authored by established and mid-career academics in translation studies, computer science, linguistics, and environmental studies around the world. The collection provides engaging reading and references on environmental translation and communication to a wide audience across academia.
This comprehensive textbook has, at its core, the importance of linking strategic thinking with action in the management of tourism. It provides an analytical evaluation of the most important global trends, as well as an analysis of the impact of crucial environmental issues and their implications. Now in its third edition, and reviewing the major factors affecting international tourism management, this well-established student resource provides an essential overview of strategic management for students and professionals in the tourism sector.
"John Burroughs and John Muir recorded their thoughts, observations and experiences in narratives of their travels to Alaska and the Far North. This dissertation explores these texts and the strategies and methods by which they encourage readers to visit Alaska to observe its natural scenery and Native cultures. Burroughs' and Muir's narratives do more than describe the people and places of Alaska: they demonstrate the physical, intellectual, aesthetic and spiritual benefits of Alaskan travel. Chapter One contains a discussion of ecocritical and tourism theories. This overview establishes a theoretical context from which to examine Burroughs' and Muir's Alaska texts and their promotion of nature tourism. Chapter Two investigates John Muir's textual constructions for nature tourism in 'Travels in Alaska.' The first part of this chapter examines how Muir's rhetorical strategies, including his subversion of established religious conventions, promote southeast Alaska as an ideal destination for those seeking spiritual renewal in wilderness. The second part of this chapter analyzes Muir's views and opinions of southeast Alaska Indians in relation to ethnic tourism. The final section critiques Muir's role as an adventure tourist in 'Stickeen' and his promulgation of the restorative effects of strenuous travel in the third part of 'Travels in Alaska.' Chapter Three explores John Burroughs' 'Narrative of the Expedition, ' published in volume one of the 'Harriman Alaska Expedition.' Burroughs' account reveals how experiential factors, as well as cultural constructs and metaphors, influence his perception of Alaska and the Far North. Chapter Four examines 'The Cruise of the Corwin' as a late-nineteenth-century model for political activism by nature tourists. From an ecocritical perspective, Muir's work functions as a resource that can inspire and empower contemporary nature tourists who support Alaskan wildlife conservation and the preservation of Native cultures. Chapter Five compares and contrasts Burroughs' and Muir's Alaska narratives as they relate to nature tourism. The conclusion discusses the ethos of nature travel and how contemporary ecotourists can contribute to the preservation of Alaskan parks, forests and wilderness areas"--Leaves iv-v.
This three volume reference series provides an authoritative and comprehensive set of volumes collecting together the most influential articles and papers on tourism, heritage and culture. The papers have been selected and introduced by Dallen Timothy, one of the leading international scholars in tourism research. The third volume 'The Political Nature of Cultural Heritage and Tourism' addresses contemporary issues such as heritage dissonance, the debate on authenticity, conflict, and contested heritage. Sold individually and as a set, this series will prove an essential reference work for scholars and students in geography, tourism and heritage studies, cultural studies and beyond.
This study considers how a range of prose texts register, and help to shape, the early modern cultural debate between theoretical and experiential forms of knowledge as centered on the subject of travel.
Tourism is an enormously important industry, but the nature of the tourism product is elusive and the task of marketing and promoting tourism is difficult. Informed by modern marketing theory this book offers a unique approach by taking a comprehensive, synthesised and integrated sociological and cultural approach to tourism marketing. It focuses on controversial issues of tourism imagery, highlighting issues such as gender, sexuality and race as key determinants of tourism power dimensions. The authors take their experience in the tourism industry, combined with their academic knowledge, to produce a deep insight into the cultural role of tourism imagery. The key concepts and procedures are illustrated by case studies of good practice. Students of tourism will find this book a thought-provoking and conceptual evaluation of the subject. Practitioners will find value in the discussion of how the issues raised have been integrated throughout the case studies.

Best Books