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"A terrific and timely book that makes a compelling case for fundamentally rethinking how your business communicates. Recommended!" —Jay Baer, founder of Convince & Convert and author of Hug Your Haters "Once upon a time, storytelling was confused with talking at people. Not anymore. Shane and Joe are your narrators in a journey that will transform how you talk to other human beings to be more believable, relevant, compelling and unforgettable." —Brian Solis, experience architect, digital anthropologist, best-selling author "Shane Snow and Joe Lazauskas spend the overwhelming majority of their time thinking, writing, and theorizing about brand storytelling - so you don't have to. They're smart and they know this topic inside out (and sideways). Read their book. While I can't guarantee you'll rise to Shane and Joe's ridiculously obsessive level, you will be infinitely better prepared to tell your own brand's story. Promise!" —Rebecca Lieb, Analyst, Author & Advisor "The Contently team understands the power of story, and how to craft and spread a great narrative, like no other. In an era where brand, design, and mission are a competitive advantage for every business, Contently underscores the importance of stories and how they transform companies and industries." —Scott Belsky, Entrepreneur, Investor, & Author (Founder of Behance, bestselling author of Making Ideas Happen) "I can't think of a better way to illustrate the power of story telling than by telling great stories. This book should be required reading not just by those with content in their titles, but by anyone in Marketing AND Sales. Then, when you're done, give it to your CEO to read... but make sure you get it back, because I guarantee you'll refer to it more than once." —Shawna Dennis, Senior Marketing Leader "Neuroscience, algorithms, illustrations, personal anecdotes and good, old-fashioned empathy: This entertaining and informative tome journeys to the core of how we communicate and pushes us, as marketers and humans, to do it better, "speeding the reader through and leaving us wanting more." —Ann Hynek, VP of global content marketing at Morgan Stanley Transform your business through the power of storytelling. Content strategists Joe Lazauskas and Shane Snow offer an insider's guide to transforming your business—and all the relationships that matter to it—through the art and science of telling great stories. Smart businesses today understand the need to use stories to better connect with the people they care about. But few know how to do it well. In The Storytelling Edge, the strategy minds behind Contently, the world renowned content marketing technology company, reveal their secrets that have helped award-winning brands to build relationships with millions of advocates and customers. Join as they dive into the neuroscience of storytelling, the elements of powerful stories, and methodologies to grow businesses through engaging and accountable content. With The Storytelling Edge you will discover how leaders and workers can craft the powerful stories that not only build brands and engage customers, but also build relationships and make people care—in work and in life.
A NYTimes.com Editor's Choice A Los Angeles Times Book Prizes Finalist “A jaunty, insightful new book . . . [that] draws from disparate corners of history and science to celebrate our compulsion to storify everything around us.” —New York Times Humans live in landscapes of make-believe. We spin fantasies. We devour novels, films, and plays. Even sporting events and criminal trials unfold as narratives. Yet the world of story has long remained an undiscovered and unmapped country. Now Jonathan Gottschall offers the first unified theory of storytelling. He argues that stories help us navigate life’s complex social problems—just as flight simulators prepare pilots for difficult situations. Storytelling has evolved, like other behaviors, to ensure our survival. Drawing on the latest research in neuroscience, psychology, and evolutionary biology, Gottschall tells us what it means to be a storytelling animal and explains how stories can change the world for the better. We know we are master shapers of story. The Storytelling Animal finally reveals how stories shape us. “This is a quite wonderful book. It grips the reader with both stories and stories about the telling of stories, then pulls it all together to explain why storytelling is a fundamental human instinct.” —Edward O. Wilson “Charms with anecdotes and examples . . . we have not left nor should we ever leave Neverland.”—Cleveland Plain Dealer
A sobering look at the intimate relationship between political power and the news media, When the Press Fails argues the dependence of reporters on official sources disastrously thwarts coverage of dissenting voices from outside the Beltway. The result is both an indictment of official spin and an urgent call to action that questions why the mainstream press failed to challenge the Bush administration’s arguments for an invasion of Iraq or to illuminate administration policies underlying the Abu Ghraib controversy. Drawing on revealing interviews with Washington insiders and analysis of content from major news outlets, the authors illustrate the media’s unilateral surrender to White House spin whenever oppositional voices elsewhere in government fall silent. Contrasting these grave failures with the refreshingly critical reporting on Hurricane Katrina—a rare event that caught officials off guard, enabling journalists to enter a no-spin zone—When the Press Fails concludes by proposing new practices to reduce reporters’ dependence on power. “The hand-in-glove relationship of the U.S. media with the White House is mercilessly exposed in this determined and disheartening study that repeatedly reveals how the press has toed the official line at those moments when its independence was most needed.”—George Pendle, Financial Times “Bennett, Lawrence, and Livingston are indisputably right about the news media’s dereliction in covering the administration’s campaign to take the nation to war against Iraq.”—Don Wycliff, Chicago Tribune “[This] analysis of the weaknesses of Washington journalism deserves close attention.”—Russell Baker, New York Review of Books
The flowering of literary imagination known as the American Renaissance had few roots in the South. While Hawthorne, Emerson, Melville, Thoreau, and Whitman were creating a body of work that would endure, the only southern writer making a lasting contribution was Edgar Allan Poe. This failure on the part of antebellum southern writers has long been a subject of debate among students of southern history and literature. Now one of the region's most distinguished men of letters offers a cogently argued and gracefully written account of the circumstances that prevented early southern writers from creating transcendent works of art. Louis D. Rubin, Jr., brings forty years of critical integrity and imaginative involvement with the history and literature of the South to his informal inquiry into the foundations of the southern literary imagination. His exploration centers on the lives and works of three of the most important writers of the pre-Civil War South: Poe, William Gilmore Simms, and Henry Timrod. In a close and highly original reading of Poe's poetry and fiction, Rubin shows just how profoundly growing up in Richmond, Virginia, influenced that writer. The sole author of the Old South whose work has endured did not use southern settings or concern himself with his region's history or politics. Poe was, according to Rubin, in active rebellion against the middle-class community of Richmond and its materialistic values. Simms, on the other hand, aspired to the plantation society ideal of his native Charleston, South Carolina. He was not the most devoted and energetic of southern writers and one of the country's best-known and most respected literary figures before the Civil War. Rubin finds an explanation for much of the lost promise of antebellum southern literature in Simms's career. Here was a talented man who got caught up in the politically obsessed plantation community of Charleston, becoming an apologist for the system and an ardent defender of slavery. Timrod, also a Charlestonian native, was a highly gifted poet whose work attained the stature of literature when the Civil War gave him a theme. He was known as the poet laureate of the Confederacy. Only when his region was locked in a desperate military struggle for the right to exist did he suddenly find his enduring voice. Anyone interested in southern life and literature will welcome his provocative and engaging new look at southern writing from one of the region's most perceptive critics.
“The ultimate all-in-one guide to becoming a great leader.” —Daniel Pink From the creator and host of The Learning Leader Show, “the most dynamic leadership podcast out there” (Forbes) that will “help you lead smarter” (Inc.), comes an essential tactical guide for newly promoted managers. Every year, millions of top performers are promoted to management-level jobs—only to discover that the tactics that got them promoted are not the tactics that will make them effective in their new role. In Welcome to Management, Ryan Hawk provides practical, actionable advice and tools designed to ensure that transition is a successful one. He presents a new actionable three-part framework distilled from best practices drawn from in-depth interviews with over 300 of the most forward-thinking leaders around the world, as well as his own professional experience going from exceptional individual producer to new leader. Learn how to: • lead yourself: build skills and earn credibility. Compliance can be commanded, but commitment cannot. People reserve their full capacity for emotional commitment for leaders they find credible, and credibility must be earned. • build your team: develop a healthy and sustainable culture of mutual trust and respect that creates cohesion. This includes effective hiring and firing practices. • lead your team: set a clear strategy and vision for your team, communicate effectively, and ultimately drive the results the organization is counting on your team to deliver. Through case studies, hundreds of interviews, and personal stories, the book will help high performers make the leap from individual contributor to manager with greater ease, grace, courage, and effectiveness. Welcome to management!
Who killed Uncle Bill? Alafair W Tucker is desperate to find out. One August evening in 1914, a bushwhacker ended a pleasant outing by blowing a hole in Bill McBride, kidnapping and ravaging Bill's fiance, and wounding Alafair's daughter Mary. Does Mary know who did the low-down deed? If she does, the bullet that grazed her knocked that information right out of her head. All she remembers is that it has something to do with the Fourth of July. Or is there more? The answer seems to be floating piece by tiny piece to the surface of Mary's consciousness. Several malicious acts testify to the fact that Bill's killer is still around and attempting to cover his tracks. The question is, can Mary remember before the murderer manages to eliminate everyone who could identify him? The law is hot on the bushwhacker's trail. Alafair thinks there is little she can do to help the sheriff, but that will never stop her from trying. She has no qualms about driving Mary to distraction with her persistent snooping and constant hovering. If there's a chance she can protect Mary from further harm or help her remember, she'll do anything she can. Even confront a vicious killer.

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