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WWW may be an acronym for the World Wide Web, but no one could fault you for thinking it stands for wild, wild West. The rapid growth of the Web has meant having to rely on style guides intended for print publishing, but these guides do not address the new challenges of communicating online. Enter The Yahoo! Style Guide. From Yahoo!, a leader in online content and one of the most visited Internet destinations in the world, comes the definitive reference on the essential elements of Web style for writers, editors, bloggers, and students. With topics that range from the basics of grammar and punctuation to Web-specific ways to improve your writing, this comprehensive resource will help you: - Shape your text for online reading - Construct clear and compelling copy - Write eye-catching and effective headings - Develop your site's unique voice - Streamline text for mobile users - Optimize webpages to boost your chances of appearing in search results - Create better blogs and newsletters - Learn easy fixes for your writing mistakes - Write clear user-interface text This essential sourcebook—based on internal editorial practices that have helped Yahoo! writers and editors for the last fifteen years—is now at your fingertips.
Previously published as part of The Yahoo! Style Guide. WWW may be an acronym for the World Wide Web, but no one could fault you for thinking it stands for wild, wild West. The rapid growth of the Web has meant having to rely on style guides intended for print publishing, but these guides do not address the new challenges of communicating online. Enter The Yahoo! Style Guide to Writing for an Online Audience, from Yahoo!, a leader in online content and one of the most visited Internet destinations in the world. Full of Web-specific ways to improve your writing, this guide will help you: - Shape your text for online reading. - Identify your audience. - Define your voice. - Write clear, compelling copy.
Whether you’re new to web writing, or you’re a professional writer looking to deepen your skills, this book is for you. You’ll learn how to write web copy that addresses your readers’ needs and supports your business goals. Learn from real-world examples and interviews with people who put these ideas into action every day: Kristina Halvorson of Brain Traffic, Tiffani Jones Brown of Pinterest, Randy J. Hunt of Etsy, Gabrielle Blair of Design Mom, Mandy Brown of Editorially, Sarah Richards of GOV.UK, and more. Topics include: • Write marketing copy, interface flows, blog posts, legal policies, and emails • Develop behind-the-scenes documents like mission statements, survey questions, and project briefs • Find your voice and adapt your tone for the situation • Build trust and foster relationships with readers • Make a simple style guide “Writing is a skill that will hugely benefit anyone’s career, and luckily, it’s a skill that anyone can learn. Nicely Said is a wonderful guide to writing clearly and concisely for the audience you’re trying to reach. Whether you’re a professional or just getting started, you’ll find a ton to steal from here.” (—Austin Kleon, author of Steal Like An Artist and Show Your Work! "Between them, Kate and Nicole have written for many of the web's most valuable and respected companies. Their commitment to clarity and kindness is the result of their experience, and it makes them extraordinary teachers." - Erin Kissane, author of The Elements of Content Strategy
In this essential guide, Meghan Casey outlines a step-by-step approach for doing content strategy, from planning and creating your content to delivering and managing it. Armed with this book, you can confidently tackle difficult activities like telling your boss or client what’s wrong with their content, getting the budget to do content work, and aligning stakeholders on a common vision. Reading The Content Strategy Toolkit is like having your own personal consulting firm on retainer with a complete array of tools and tips for every challenge you’ll face. In this practical and relevant guide, you’ll learn how to: Identify problems with your content and persuade your bosses it’s worth the time and resources to do it right Make sense of your business environment and understand your audience Get stakeholders aligned on business goals and user needs Set your content strategy and decide how to measure success Create, maintain, and govern on-strategy content You’ll learn to control your content–and not have it control you.
Learn how to take the skills you use in the classroom and apply them to the workplace! Through interactive journal entries, hands-on activities, and articles specific to career readiness and workplace development, this text will help you gain the qualities you need to go from being a master student to a master employee. A focus on transferable skills that you can take from your classes to your career helps you develop the top skills employers look for in their employees. Tools like the Discovery Wheel, Discovery and Intention journal entries, Master Student Profiles, Power Process articles, and the Kolb Learning Style Inventory deepen your knowledge of yourself within the classroom and help you prepare for success in the global workforce. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
From the Introduction: The days of relying on the newspaper delivery boy to deliver information to households are long over. The Internet and mobile phone technologies have changed how information is gathered and delivered in ways that can't be overstated. They have allowed people worldwide to gather, share, and access news as it's happening. The Internet and sites such as Facebook and YouTube have made it possible for anyone to reach a broad, global audience and for anyone with a computer to be a news provider. There is an enormous amount of content available online, on just about any topic. Viewers and readers must weed through this information to find sources that they trust and that they can rely on, in the same way that people read their daily paper or watch their favorite television news broadcast. The difference is the people who write for newspapers or television news are journalists-people whose job it is to research and deliver news to the public. When you go online, you find content from lots of different people, many of whom are not actual journalists, but interested citizens who want to share information with the public, much like journalists do. These non-journalists include writers of blogs and producers of independent news stories-people who are not working for official media outlets like established news channels or publications. Here, we will look at the differences between journalists and this new breed of news providers. We will discuss what professional standards journalists must follow that bloggers are not bound to, as well as what laws protect journalists but do not offer the same protection for non-journalists. Also discussed will be the roles different types of news providers serve in society, and how our definition of journalism is changing. The purpose is to help consumers of online news better understand where the news they read is coming from, what news they can trust, how to tell the difference between fact and opinion, and how to put together everything they read to form their own ideas about current events-and then perhaps even to share their ideas in their own online publications or blogs.
As quality becomes ever more critical in differentiating successful websites, the need for a professional approach to your content is growing. The Web Content Style Guideprovides a set of standards and rules to ensure consistent quality content and a flawless service to your readers.

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