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Introduced in 1964, Chevelle's popularity quickly catapulted it to the top of the horsepower heap. By 1968, Chevy's SS 396 was America's most popular musclecar.
On the 1957 auto show circuit, Chevrolet unveiled a show car based on its Corvette and dubbed it the “Super Sport.” The performance car world took one look and never looked back. A combination of styling and performance upgrades, the SS package could turn something as mundane as a six-cylinder Malibu into the fire-breathing Chevelle SS396. This book traces the long line of legendary SS models, from Chevy’s Super Sport version of its popular Impala, which marked the dawn of the muscle car era, to today’s Impala SS. Featuring the work of acclaimed photo ace David Newhardt, Chevy SS: The Super Sport Story provides a close-up, detailed, full-color look at such classic muscle cars as the Chevelle, the El Camino, the Malibu, and the Monte Carlo as well as today's hot Camaro SS. The book is a fittingly elegant celebration of the cars that redefined “high performance” and defined an era.
As the muscle car wars developed in the early 1960s, auto manufacturers scrambled to find catchy marketing campaigns to entice the buying public into their dealerships. General Motors, Ford, and Chrysler, with all their divisions, as well as AMC and Studebaker, inevitably sank billions of dollars into one-upmanship in an effort to vie for the consumer's last dollar. Automotive writer Diego Rosenberg examines the tactics and components used by manufacturers in waging war against one another in the muscle car era. Manufacturers poured millions into racing programs, operating under the principle of "Win on Sunday, Sell on Monday." Cars were given catchy nicknames, such as The GTO Judge, Plymouth Roadrunner, Cobra, and Dodge Super Bee. Entire manufacturer lines were given catchy marketing campaigns, such as Dodge's Scat Pack, AMC's Go Package, and Ford's Total Performance. From racing to commercials to print ads, from dealer showrooms to national auto shows, each manufacturer had its own approach in vying for the buyer's attention, and gimmicks and tactics ranged from comical to dead serious. Selling the American Muscle Car: Marketing Detroit Iron in the 60s and 70s takes you back to an era when options were plentiful and performance was cheap. You will relive or be introduced to some of the cleverest marketing campaigns created during a time when America was changing every day.
Chevy’s Corvette is without question one of the most recognized sports cars in the world. Since its introduction at GM’s Motorama, Corvettes have been favorites for fans and drivers in a wide variety of racing venues, including endurance events, hillclimbs, Trans-Am, drag racing, and GT Racing. For six decades, Corvettes have battled and defeated some of the the biggest names in the sports car world—Ferrari, Porsche, Cobra, Jaguar—at storied road courses like Le Mans, Daytona, the Nürburgring, Sebring, and Laguna Seca.Beginning with the Real McCoy, a Zora Arkus-Duntov special raced at Sebring in 1956, this book draws on the history of factory-sponsored and private racing efforts, chronicling the history of the various Vettes that have been put to the test as racing machines. Noted automotive writer and renowned artist David Kimble delves deep into Vette’s on-track history to provide the most thorough Corvette racing history ever published. Corvette Racing is illustrated with rare images from GM’s media and design archives and complemented by Kimble’s own stunning cutaway artwork. For Corvette and racing fans, this book is the definitive word on Corvette’s nearly 60 years of competition.
This is a family album of the American automobile over its first hundred years: a scrapbook of the major and minor, the good and ghastly, the memorable and forgettable. Book designed to inform and entertain readers of every age in every land.
Offers profiles of the most popular muscle cars from the 1960s and 1970s through the mid-1990s.
Beginning with 1953, entries for Motion pictures and filmstrips, Music and phonorecords form separate parts of the Library of Congress catalogue. Entries for Maps and atlases were issued separately 1953-1955.

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