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We live in times of global recession and slow recovery, where millions of people are facing redundancy, failed businesses, or the effects of cutbacks and budget reductions. Bouncing Back is for anyone who has suffered a setback in their career, who wants to make sense of the new world, and who wants to recover and move on quickly. Richard Maun is an expert in career management. He is the author of the bestsellers My Boss is A Bastard, Leave The Bastards Behind, Job Hunting 3.0 and How to Keep Your Job (by Marshall Cavendish). He lectures and speaks widely on the topic of careers and jobs to business schools and groups.
Pitch, Tweet, or Engage on the Street offers a modern guide for how to practice public relations and strategic communication around the globe. Drawing upon interviews with public relations professionals in over 30 countries as well as the author’s own experience as a global public relations practitioner in the United Nations and in U.S. President Barack Obama’s administration, this book explains how to adapt public relations strategies, messages, and tactics for countries and cultures around the globe. The book begins by explaining key cultural differences which require practitioners to adapt their approaches, before discussing how to build and manage a global public relations team and how to practice global public relations on behalf of corporations, non-profit organizations, and governments. Then, the book takes readers on a tour of the world, explaining how to adapt their campaigns for Asia-Pacific, Europe, the Middle East, the Americas, and Sub-Saharan Africa. Along the way, readers are introduced to practitioners around the globe and case studies of particularly successful campaigns – from a public relations "siege" that successfully ended an epidemic of violence in Kenya to the remarkable P.R. strategy adopted by Bordeaux wineries in China that led to a staggering 26,900 percent increase in sales.
Imagine a jazz musician, improvising on a theme. Then imagine that he is able to play half a dozen instruments - not one after another, but almost simultaneously, switching effortlessly between instruments and musical styles with hardly a pause for breath. If you can countenance that, you are halfway towards appreciating the extraordinary song of the nightingale . . . Wherever we are, there are birds. And wherever there are birds, there is birdsong. It's always a pleasure (and a relief) to hear sounds which prove the world's still spinning: whether it's the sighing of migrating redwings on a damp October night, the twitter of swallows fresh in from South Africa in April or the call of the cuckoo in May. Based on the scripts of BBC Radio 4's beloved year-long series, and distilling two lifetimes' knowledge, insight and enthusiasm into these pages, Brett Westwood and Stephen Moss take you month by month through the year, and the changing lives of our favourite birds. From peregrines swapping sea-cliffs for skyscrapers to swifts spending almost their entire lives on the wing; from charms of goldfinches to murmurations of starlings; from ptarmigans thriving in the Highland snow to the bright green parakeets thronging London's parks; this book is packed full of extraordinary insights and memorable facts. Tweet of the Day is a book for everyone who loves Britain's birds. (Illustrations © Carry Akroyd)
Who should you follow? How many people should you follow? How often should you tweet? Most people don’t get Twitter. Longtime internet guru Ted Prodromou shows you how to become someone who does. Set to prove that 140 characters or less and a hashtag can dramatically grow your brand and your business, Prodromou takes you step by step into the Twitterverse and shows you how to tweet your way to the top of your industry.
Written by a seasoned recruiting leader, this guide goes beyond job hunting basics to provide candidates with specific, effective strategies to get noticed. With a straight-forward approach, Eric Knott reveals the tactics clever job seekers use to stand-out from the crowd and gain access to recruiters and hiring managers. . Learn how to truly integrate social media into your search . Discover how students, even returning students, are able to gain unique access to recruiters and hiring managers, allowing them to get to the front of the job-hunting line . Manage unemployment or changing careers so they don't hinder your job hunt . Leverage job fairs and networking opportunities to gain access to decision makers . Effectively use community and professional associations to advance your search . Prepare for the most current approaches to interviewing, learning how to effectively navigate phone screens, face-to-face interviews, and the job offer . Get the details on free online resources that provide good information for candidates and those that provide the best . Gain perspective in how to vet schools as well as degree and certification programs And the list goes on. With the number of candidates vying for each position, this valuable resource empowers you to get ahead of the masses and get results in your search.
The first-ever Twitter cookbook is filled with 1,000 recipes for great eats and special tweats. Part of the fun lies in decoding the author's clever recipe tweets, each one a model of clarity and usefulness.
Halloween will never be the same with the wild, wacky, and wonderful Bobs and Tweets! Lou Tweet and Dean Bob can't wait to go trick-or-treating on Bonefish Street on Halloween. This year, they're entering the Best Halloween Block contest, which means they need to visit every house and mark down each delicious treat that they receive. But with spooky houses, a power outtage, and another big Tweets and Bobs family feud, will Lou and Dean be able to accomplish their task and win the contest? Find out in another spooky installment of Bobs and Tweets, this time with funhouses, new friends, and lots and lots of candy! This third book in the Bobs and Tweets series is filled with full-color illustrations and high-interest rhymes that's just right for reluctant readers. It's Dr. Seuss meets Captain Underpants wrapped into one zany Halloween adventure! So go ahead, read and laugh and trick-or-treat with the Bobs and Tweets!

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