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This part of the wall is 2,000-years old, Johnson explained to his twin granddaughters as they stood by a section of Hadrians Wall in Newcastle, England on their most recent adventure. They had come to walk the 80-mile long wall that the Emperor of Rome built in AD 120 to protect Roman settlements in Southern England from the Barbarians in the north. Starting at Wallsend, they walked all the way across England exploring the remains of the wall, the castles and Roman Forts.The wall has mostly disappeared at both ends where townspeople and farmers borrowed the stones to build churches, city buildings, barns, houses and farm walls. Johnson and his granddaughters followed the British Heritage path along where the wall used to be and occasionally caught a glimpse of the actual remains of the wall. Hadrians Wall was built of limestone, 10-feet thick and 15-feet high. It took 100,000 Roman soldiers 3 or 4 years to complete the wall and it remained an effective barrier for about 300 years until the Roman Empire began to crumble. The middle section of the wall is nearly all intact as it passes through the sparsely-populated Lake District. The hikers stopped to explore the remains of the milecastle, watchtowers and bridges, and took side trips to view the excavations of the nearby Roman Forts. The granddaughters kept up a brisk pace as they climbed up and down 400-foot high hills following the wall over steep, craggy cliffs and beside picturesque lakes filled with ducks and wild swans. After 10 days of hiking, the trio arrived at Bowness-on-Solway by the Irish Sea and found the wooden shelter that marked the end of the walk. Im so proud that I finished the whole walk, granddaughter Jessica said. Im going to have my shoes bronzed!
The essential guidebook to walking the 84-mile Hadrian's Wall Path. One of the UK's most visited National Trails, it runs the length of the Roman Wall from Bowness-on-Solway in Cumbria to Wallsend, Newcastle. Begun in AD122 and stretching from the River Tyne to the Solway Firth, Hadrian's Wall was a massive feat of engineering and is the best preserved frontier from the classical Roman Empire. Today it is a World Heritage Site, with iconic scenery and fascinating archaeological remains like Birdoswald, Housesteads and Vindolanda, giving a glimpse into Roman life and power. The trail is presented here in 10 stages, with suggestions for five and eight-day itineraries. It is suitable for beginners, although a reasonable level of fitness is required if doing it as a multi-day trek. The route is described both west to east and east to west, and the guidebook also features extensions to Maryport on the far west coast of Cumbria and to South Shields on the east coast. This full-colour guidebook contains a wealth of information on the history of the Wall, and a range of practical information for walkers, from accommodation and itinerary planning, to details on public transport and refreshments. Clear step-by-step route descriptions are accompanied by 1:100,000 OS map extracts. A compact booklet showing the route on a 1:25,000 scale OS map is included for added convenience.
Hadrian’s Wall was inscribed as a World Heritage Site (WHS) in 1987 and, with the German Limes, became one of the first two parts of the transnational ‘Frontiers of the Roman Empire’ (FRE) WHS in 2005. The World Heritage Site of Hadrian's Wall is unusual, although not unique, among World Heritage sites in its scale and linear nature: stretching from Ravenglass on the west coast of England to Newcastle upon Tyne on the east coast - over 150 miles. Along its length it passes through two major urban centres and a variety of rural landscapes and its remains vary from substantial upstanding architectural features to invisible below ground archaeology. Traditionally many of the constituent parts of Hadrian's Wall, forts etc, have been managed as separate entities by different State and private organisations. These and other issues make it an extremely complex WHS to manage. This book not only chronicles the past management of the Wall but also looks towards the future as more countries aspire to have their Roman frontiers added to the FRE. The experience gained over the last two decades illustrates developments in the management of large scale complex heritage sites that will be of value as a detailed case study to those involved in (and affected by) heritage management, as well as academics, and students. Many of the issues raised will find resonance in those faced by many other large (World) heritage sites.
Ultimate Adventures: A Rough Guide to Adventure Travel features 30 different adventure sections and is jam-packed with breathtaking photography. There are adventures for all travellers, including “soft” experiences for those testing their bravery levels and extreme adventures for adrenalin junkies, each rated by physical, psychological, skill and wow factor! Whether your appetite for adrenalin takes you to arctic freezes, ocean depths or sweltering deserts, this book will tell you how, why and when to plan your ultimate adventure. Written by trekker extraordinaire Gregg Witt, who brings cultural sensitivity and humour, as well as concise practical information. You’ll find maps and safety tips as well as advice on the best local guides, essential gear and safety tips. Make the most of your time on Earth with this spectacular foray into world adventures.
Hadrian's Wall Path, 84 miles from end to end, follows the course of northern Europe's largest surviving Roman monument, a 2nd-century fortification built ? in the border country between England and Scotland ? on the orders of the Emperor Hadrian in AD122. It runs from the west coast of Britain across the country to the east coast. Hadrian's Wall Path is the first National Trail to follow the course of a UNESCO World Heritage Site.
Building on its established structure and reputation, the fifth edition of "Marketing Communications "is geared toward students studying marketing or business studies at undergraduate level and postgraduate students on marketing related programmes. The book is also an invaluable resource for students studying for professional marketing qualifications, most notably those studying courses offered by the Chartered Institute of Marketing. "Marketing Communications "adopts a critical perspective of the subject and unlike other texts in the field, which adopt a 'how-to' approach, this text provides readers with an insight into the 'why' about marketing communications. Comprehensive web site Enhance your teaching/learning with materials available on the companion web site. Visit www.pearsoned.co.uk/fill to access outline answers to the MiniCase questions, an Instructor's Manual, PowerPoint slides and, NEW TO THIS EDITION, podcasts, video and direction to key academic papers on marketing communications. There are opportunities for students and tutors to share their marketing communications essays, thoughts, ideas, and favourite campaigns and papers. About the author Chris Fill is Principal Lecturer in Marketing and Strategic Management at the University of Portsmouth. He is the Senior Examiner for the "Marketing Communications" module offered by the Chartered Institute of Marketing on the Professional Diploma programme and he is also responsible for the module "Managing Corporate Reputation" on the newly revised Postgraduate Diploma programme. 'This new edition is a superb text that covers the core areas of the subject area as well as the latest and contemporary developments that have impacted companies and consumers. Students will find this book interesting to read, with many relevant case studies, vignettes with questions, figures and diagrams that provide clear connections between theory and practice.' Professor T. C. Melewar PhD, Professor of Marketing and Strategy, Brunel University "'Marketing Communications" engages and stimulates the reader with interesting, contemporary and beautifully presented imagery and examples. This is an invaluable resource and should be on the bookshelf of every serious student of advertising and marketing.' Marian Norwood, Course Director BSc Hons Advertising, University of Ulster All Island Marketing Award Winner 'This book has always been THE definitive marketing communications 'authority' - but this new edition has superseded all my expectations in terms of delivering an exciting and authoritative text which stimulates the reader and explores the most apt and crucial contemporary key issues for tomorrow's recession-proof marketing communicators.' Dr Ruth Ashford, PhD, Chartered Marketer, MCIM, MAM, AIPM Head of Marketing and Retail Division, MMU Business School

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