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In this Perspective, the authors urge strategists to consider a new concept for adapting U.S. grand strategy to the information age-noopolitik, which favors the use of "soft power"-as a successor to realpolitik, with its emphasis on "hard power." The authors illuminate how U.S. adversaries are already deploying dark forms of noopolitik-e.g., weaponized narratives, strategic deception, epistemic attacks. The authors propose new ways to fight back and discuss how the future of noopolitik might depend on what happens to the global commons-i.e., the parts of the Earth and space that fall outside national jurisdictions and to which all nations are supposed to have access. The authors expand on many of the ideas they first proposed in a 1999 RAND Corporation report titled The Emergence of Noopolitik: Toward an American Information Strategy, in which they describe the emergence of a new globe-circling realm: the noosphere. The authors explain that Earth first developed a geosphere, a geological mantle, and then a biosphere, consisting of plant and animal life. Third to develop will be the noosphere, a global "thinking circuit" and "realm of the mind"-a collective form of intelligence enabled by the digital information revolution. As the noosphere expands, it will profoundly affect statecraft; the conditions favoring traditional realpolitik strategies will erode, and the prospects for noopolitik strategies will grow. Thus, the decisive factor in today's and tomorrow's wars of ideas is bound to be "whose story wins"-the essence of noopolitik. To improve prospects for the noosphere and noopolitik, U.S. policy and strategy should, among other initiatives, treat the global commons as a pivotal issue area, uphold "guarded openness" as a guiding principle, and institute a requirement for periodic reviews of America's "information posture."
Whose Story Wins
Language: en
Pages: 116
Authors: David Ronfeldt, John Arquilla
Categories: Computers
Type: BOOK - Published: 2020-07-27 - Publisher:

In this Perspective, the authors urge strategists to consider a new concept for adapting U.S. grand strategy to the information age-noopolitik, which favors the use of "soft power"-as a successor to realpolitik, with its emphasis on "hard power." The authors illuminate how U.S. adversaries are already deploying dark forms of
Whoever Tells the Best Story Wins
Language: en
Pages: 240
Authors: Annette Simmons
Categories: Business & Economics
Type: BOOK - Published: 2015-05-20 - Publisher: AMACOM

The right story told at the right time has the power to persuade, promote empathy, and provoke action. Even more, a story explains who you are, what you want, and why it matters--better than any other communication tool in your arsenal. In Whoever Tells the Best Story Wins, author and
Strategic Communications: a Case for the Olympics
Language: en
Pages: 42
Authors: Annette Simmons
Categories: Electronic books
Type: BOOK - Published: 2019 - Publisher:

A global information age has altered the conditions for the projection of soft power. Whose story wins is whose story sells; Whose story enables the environment for the working of soft power and attraction. Strategic communication generates such conditions. Strategic communication is the use of coordinated engagement efforts intended to
Soft Power
Language: en
Pages: 307
Authors: Hendrik W. Ohnesorge
Categories: Political Science
Type: BOOK - Published: 2019-11-22 - Publisher: Springer Nature

This book explores the phenomenon of soft power in international relations. In the context of current discourses on power and global power shift s, it puts forward a comprehensive taxonomy of soft power and outlines a methodological roadmap for its empirical study. To that end, the book classifies soft power
Bucky F*cking Dent
Language: en
Pages: 304
Authors: David Duchovny
Categories: Fiction
Type: BOOK - Published: 2016-04-05 - Publisher: Farrar, Straus and Giroux

The New York Times bestselling author David Duchovny is back Ted Fullilove, aka Mr. Peanut, is not like other Ivy League grads. He shares an apartment with Goldberg, his beloved battery-operated fish, sleeps on a bed littered with yellow legal pads penned with what he hopes will be the next