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Now in its ninth edition, Reporting for the Media continues its outstanding tradition in journalism education. Providing students and instructors with a firm foundation for journalistic success, this text emphasizes the most important skills and characteristics for effective reporters, namely, how to be engaged in, and curious about the world, and how to articulate a good story. The sterling reputation of Reporting for the Media is built on its thorough grounding in the basics: grammar, news writing style, and traditional story structures. While trendier topics such as writing for broadcast and public relations are discussed in the text, they take a clear back seat to a strong focus on these basics.