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Current management books and manuals make a popular topic out of doing business in China, and they operate on the assumption that Chinese business culture strongly contrasts Western. However, evidence suggests that tensions between value and market and community and individual are part of every market-entering society, while only the reactions differ. This new book raises questions about the ways personal relations are dealt with in China, specifically relations between Chinese and Western partners. Social relationships carry considerable weight in Chinese culture, with special emphasis on the role of social connections and rules of conduct. The chapters of this book analyse and assess the methods for harmonising business relations across cultures.