Advertising to Children

Advertising to Children

Written by: M. Carole Macklin

  • Publisher: SAGE
  • Publish Date: 1999-07-16
  • ISBN-10: 0761912851
  • ebook-advertising-to-children.pdf

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Book Summary

Children′s advertising is a subject that raises many pertinent issues of morality. Marketers want to know if their huge investment in the children′s market is well spent; parents and educators are anxious to learn how effective this type of advertising is, and what sort of impact it has on the children themselves. This volume presents cutting-edge research designed to stimulate and inform this debate. Topical issues such as smoking and alcohol consumption highlight this issue from all perspectives.

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