Advertising to Children in China

Advertising to Children in China

Written by: Kara Chan

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  • Publisher: Chinese University Press
  • Publish Date: 2004-01
  • ISBN-10: 9629961792
  • ebook-advertising-to-children-in-china.pdf
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Book Summary

China has the largest child population in the world. This book provides answers to various questions and draws conclusions about Chinese children as a market and its implications for advertisers and marketers, parents, policy makers and social groups.

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