Advertising to Children

Advertising to Children

Written by: Marcia Amidon Lusted

  • Publisher: ABDO Publishing Company
  • Publish Date: 2010-09-01
  • ISBN-10: 9781617852732
  • ebook-advertising-to-children.pdf

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Book Summary

This book gives readers a balanced look at the issue of advertising to children and its surrounding arguments. Advertising to Children familiarizes readers with the basics of marketing and selling products, the history of children as consumers, current marketing strategies, food marketing, branding, and overconsumption. Color photos and informative sidebars accompany easy-to-follow text. Features include a timeline, facts, additional resources, web sites, a glossary, a bibliography, and an index.

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