M  Advertising

M Advertising

Written by: Michael F. Weigold

  • Publisher: McGraw-Hill Education
  • Publish Date: 2017-02-20
  • ISBN-10: 1259815943
  • ebook-m-advertising.pdf

In order to read or download eBook, you need to create FREE account.
eBook available in PDF, ePub, MOBI and Kindle versions

Recent Activity

Book Summary

M: Advertising examines advertising from the inside, from the perspective of the advertiser (the client) and the specialists who create advertising, the ad agency. This lively program takes students beyond theory to learn about roles within each of these organizations, and to consider which they might one day play themselves.

Members Online